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JP Mercier

Hosted Exchange Reseller Opportunities Sky-Bound

Whoever first said that every cloud has a silver lining must have been thinking of the business potential of cloud computing. Because this cloud is huge, and it’s growing at an exponential rate.

And as market conditions continue to stall somewhere between tenuous and uncertain, you can be sure that your customers will be looking for more cost-effective ways of doing business. Hence the dramatic increase in demand for cloud computing solutions, particularly among small and medium businesses, looking to save on in-house IT and infrastructure costs.

By becoming a cloud reseller, you can assist customers as they make their initial foray into the cloud while generating additional revenue for your business.

Who can be a cloud reseller?

There are almost endless VAR & MSP opportunities for IT consultants, managed services providers, value added resellers and independent software vendors. Your customers already see you as a trusted advisor; adding high-quality hosting plans delivered by a proven provider (like SherWeb) is an organic way of growing your offering.

Just how big is the reseller opportunity?

According to a report released by independent market research firm Forrester Research, the global cloud computing market is expected to grow from $37.8 billion in 2010 to $241 billion by 2020.

As the cloud computing market takes shape, software-as-a-service solutions, particularly Hosted Exchange 2010, are emerging as the biggest winner. Forrester Research forecasts that SaaS will remain a leading segment in cloud computing, growing three-fold to $92.8 billion by 2016.

A pretty big pie by any standard.

The strongest driving force behind this astronomical growth remains small and medium businesses, which are entering the cloud head-first. SMBs typically find themselves in the sticky situation of needing the functionality of a fortune 500-grade infrastructure just to compete, but lack the IT and financial resources to support one in-house. That’s where the cloud comes in.

SMBs flocking to the cloud

Cloud computing—and SaaS in particular—is an attractive model to small and medium businesses because it allows them to rapidly boost IT agility while simultaneously increasing productivity and reducing costs.

Take SherWeb’s Hosted Exchange 2010 as an example. This hosted email and business collaboration solution allows them more done from day-one. For less time, money and hassle.

For a growing number of SMBs, it’s an obvious decision.

SMBs need security and support

That said, security, migration, and portability do remain major barriers to broader adoption among SMBs. Before entering the cloud, SMBs need to know that they can count on dedicated support, a stable infrastructure, and the right mix of SaaS solutions, such as Hosted Exchange 2010, BES, ActiveSync, SharePoint, Archiving and online backup (which accounted for 73% of the SaaS market in 2010 by the way).

What’s the secret to succeeding as a cloud reseller?

For MSPs, VARs, ISVs, and other service providers like IT consultants thinking of becoming a cloud reseller, success boils down to having the right partner, with the right reseller program.

The surest way to maximize earnings from the get-go is by choosing a cloud service provider with a proven track record. It will already have an efficient and successful reseller program in place that will make it easy for to you expand into the cloud market. It will also be more likely to have a full suite of high-revenue hosted solutions. More importantly, the right partner will let you retain full customer ownership.

SherWeb, by the way, offers all this—and more—including a dedicated migration team to handle the burden and cost of implementing email migrations so that you don’t have to. SherWeb Hosted Exchange resellers are able to seek out bigger and more profitable business opportunities because they don’t need to have extensive email migration experience.

Top 10 things to look for in a Reseller Program:

1. Established provider with a proven track record
2. A full range of high-demand and high-revenue hosted solutions
3. A highly reliable platform managed by a team of experts
4. Easy-to-integrate services so that you can start generating profits quickly
5. Full customer ownership retention
6. Full pricing control
7. No upfront costs or obligations
8. White-label customization solutions that allow you to brand the service to your image
9. Dedicated technical support that’s accessible round-the-clock
10. Email migration support to handle email migration so you don’t have to

For MSPs, VARs, ISVs, and other service providers like IT consultants, this is a great time to take advantage of this growing demand for cloud services. As a SherWeb Hosted Exchange reseller you’ll be in the perfect position to help your customers migrate from a dedicated to cloud-based infrastructure in a painless and risk-free way.

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JP Mercier

About JP Mercier

JP is SherWeb’s community manager. He has been working for IT companies since 2010, in both the software and cloud computing industry. JP has a degree in communication and specializes in online marketing. As a good Canadian, he is (overly) polite and loves hockey.