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Author : Maude Tanguay
Fiscal years are kicking off, and that means a lot of planning, strategizing and defining focus. As Sherweb’s account management team get in on partners’ strategic planning sessions, it also means it’s the season for marketing consultations. As I talk to more and more partners and take a deeper dive into their marketing initiatives, I’ve […]
I’m not going to lie, I’m a big proponent of inbound marketing. I’ve seen it work firsthand with a lot of clients back in my marketing agency days. I also feel like it’s one of the most rewarding and easy-to-understand marketing philosophies around. Everything you learn while doing it applies to a whole lot more […]
Talking about money always sucks. No one likes it and assigning budgets to specific initiatives is always tedious. There’s also a specific area that most small and midsize managed service providers (MSPs) omit, especially when it comes to cost: marketing. Why? Because talking about money sucks! Everyone wants more leads, but no one wants to […]
So, this time, I’ll talk about something that no one really wants to do… but at the same time, the result is something everyone wants. We’ll cover spending money, some bucks, dough, moolah, cheddar, paper, stash, whatever you call it! More specifically, spending on online advertising. I know, I know. Painful! Here, I’ll be covering […]
The phrase landing page gets tossed around a lot lately, and I’ve seen a lot of subpar pages around. Here’s a more in-depth look at what it means to build a good one for optimal user experience and greater ROI. Get ahead of the game with our MSP marketing toolkit First, what is […]
“It takes as much energy to wish as it does to plan.” Ever heard that one? That quote from Eleanor Roosevelt speaks to me. It does because in my work life, I am reminded of it multiple times a week. I’ve been dealing with marketing, IT, and SMBs for the past 13 years. Speed, learning […]
Have you ever sat near someone you don’t know, only to find out that a few hours later they moved in with you and met your parents? No? Would you find that weird? Because in a different channel, it has happened to you – and your leads – multiple times. Long gone are the days […]
Tic toc, tic toc, tic toc… That’s the sound of your watch, reminding you how little time you have to do everything that needs to be done today or any day for that matter. From managing schedules and employees to financing and billing, supporting clients to meeting clients, pitching contracts, and closing more deals, a small […]
That piqued your interest, right? I’m not just saying that as a way to get you to click, and I’m most certainly not trying to offend you. I’m saying this because I’ve seen it time and time again. But mostly, I’m saying this because it happens for the wrong reasons. I’ve talked with partners who […]
We get it—managed service providers (MSPs) don’t have time for marketing. Your average business day is mostly spent monitoring IT services and supporting clients, both virtually and on site. You communicate your value through your product offerings and service excellence, not through your social media accounts or email newsletters. But did you know that Sherweb […]
Marketing is a key component of success. Most MSPs and VARs I know tell me they’re getting new clients through word of mouth. While this is most likely true, SMBs entrepreneurs need to understand that more and more consumers are moving toward internet searches. Did you know that 89% of B2B buyers use the internet during the B2B research process and 60% of buying decisions are made by consumers before they start talking to a sales rep?