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The VoIP industry has really taken off. This opens many doors for both PBX resellers and MSPs who are looking to add IP-based telephony solutions to their portfolio.

In the last few years, we’ve seen a steady increase in the number of SMBs moving to IP telephony. To give you a clearer picture of the SIP trunking market and where it’s going, this recent report by Data Bridge Market Research anticipates that sales will reach US $28.8 billion by 2025, up from US $7.4 billion.

So how can you be successful in a highly competitive market? For starters, you need to ensure you’re offering the telephony services your customers want to see. I sat down with Jason Nadeau, Sherweb’s VoIP Product Architect, to talk about SIP trunking and how to make the most of it.

Keep reading to find out what he had to say!

Q: What is SIP trunking?

A: It’s the core technology used to make and receive calls over the internet. Think of SIP trunks as virtual phone lines. Businesses can replace their traditional phone lines with SIP trunks using their existing PBX infrastructure.

Q: What are the benefits?

A: For one thing, it’s a great way to cut your customer’s phone bill, which we all know can get out of control, especially with long-distance fees. They can expect to save up to 65%. But, it’s not the only benefit. There’s, of course, the flexibility and scale that you can’t get from a legacy phone system or a standard PBX. Customers can add or remove phone numbers and channels when they need to, and there are no contracts.

…And for MSPs?

A: I’ll say this – MSPs shouldn’t ignore the advantages of offering phone services. VoIP is a hot market, and they could play a pivotal role to meet their customer’s telephony needs. SIP trunking can also be a great foot-in-the-door solution for those customers that don’t want to get rid of their existing PBX for whatever reason. So, once you’ve moved them to SIP trunking, it’s an easy upgrade to Cloud PBX and UCaaS services, which could mean more recurring revenue and stickier customers.

Q: Do you have any tips to help prepare a customer’s network for SIP trunking?

A: Before moving forward with SIP trunking, we recommend auditing your customer’s existing telephony system. You should look for risks and opportunities. How long has their current phone system been in place? Does it support SIP trunks? Are they under contract for any of their telecom services? If so, when does it expire?

Q: How can MSPs add value to their SIP trunk offering?

A: First of all, your customers will depend on you for reliable service, so make sure your vendor offers maximum reliability. At Sherweb, we recognize that one of the most important aspects of an MSP relationship is trust. With that said, we focus on providing 24/7 tech support and a solid failover plan. Plus, it’s worth mentioning that our SIP trunk service runs on the same redundant platform as our Cloud PBX solution, so you’ll be offering your clients 99.999% uptime.

Secondly, your cloud solutions provider should be your go-to resource to bring new services to market faster. For example, our partners work with their account managers to build an action plan, and our experts take care of onboarding customers properly. If you need product training, we offer a ton of resources to help sharpen your knowledge, such as webinars, online sessions, guides – you name it. Our experience makes us the best. We’ve been in the IT industry for more than 20 years, and much of that experience comes from how we invest in our products, train our team, and support our partners in bringing true value to their customers.

For more information, visit our webpage on selling Cloud PBX and SIP trunking

Written by Gina Ionta Content Marketing Writer @ Sherweb

Gina crafts marketing content designed to engage and educate readers about SherWeb’s diverse product offerings. She has 10 years of experience writing creative copy—including content creation for B2B marketing—and holds a Bachelor of Arts in Journalism from Concordia University. When she’s not in the office wordsmithing, Gina enjoys exploring her home city of Montreal, travelling abroad and indulging in local cuisine.