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As a managed service provider, your job first and foremost is to make sure that your client is always up and running. This naturally includes technical support, infrastructure maintenance, data backup, cybersecurity, etc.

However, truly successful MSPs do more than that. They become a real strategic partner for their clients. It means they offer consulting services and advise clients on cloud solutions that can streamline processes for efficient business operations.

It’s when MSPs become strategically involved that they bring the most value to their clients. Consequently, they can increase revenue and profit margins. One way to strategically impact your clients is to offer cloud solutions that make your client’s operations more effective.

Perhaps one of the best ways to increase involvement with your clients is to introduce them to cloud solutions. There is a strong demand on the market for SaaS software like CRMs and ERPs. Enter Microsoft Dynamics 365, a cloud solution that combines both ERP and CRM features.

Learn more on how to manage your business with Dynamics 365

In this article, we will discuss five reasons why MSPs should get in on the action. We will also give a few tips on how to do this the right way.

 

1. CRM and ERP Markets are Booming

If you add projected revenues from ERP and CRM systems, you get an $80 billion market over the next few years. Many businesses are looking for SaaS solutions to replace their custom-built software. Even more exciting—Microsoft is widely viewed as a leader in their field, meaning they account for a large part of the $80 billion in sales.

Granted, a good chunk of this number will be large organizations (typically not clients for MSPs), but a significant amount will be SMBs. These solutions are now more affordable thanks to the subscription model. This means it’s time for you to get in on the action and take advantage of this rapidly growing market.

 

2. Dynamics 365 Can Help You Attract Clients

For MSPs, most of their leads are businesses looking for partners to manage their IT operations. Today, more organizations are looking for software vendors rather than MSPs. Considering the growing popularity of Dynamics 365, many of your potential customers are scouring the internet for Dynamics 365 vendors and partners. They are looking for a company that can not only sell them the product but also help them with the implementation of the solution.

With the right marketing strategy, you can position your business in front of those customers and generate more sales opportunities.

Resell Dynamics 365 Like an Expert with Sherweb

 

3. It Can Help Retain the Business You Already Have

As the saying goes: if you’re not moving forward, you’re going backward. The fact is that your direct and indirect competitors are starting to offer SaaS software to their clients. Some of them are now becoming a one-stop-shop for their clients. If you don’t add these up-and-coming products to your offering, you might slip behind those competitors.

Let’s look at a real-life example.  You’ve been managing your client’s data in the cloud for a while. Then, a Dynamics vendor comes along who offer your clients not only Dynamics 365 but also data storage. Your client may be inclined to switch providers.  Had you been a Dynamics 365 vendor, you would have retained this client’s business.

 

4. Dynamics 365 Can Easily Bundle with Office 365

For MSPs who are already reselling Office 365, it should be easier convincing clients to try Dynamics 365. Your clients know and trust Microsoft products, and there will be a simple learning curve for them.

Saying that Dynamics 365 integrates well with Office 365 is a major understatement.  They were both built by Microsoft with the intent of interfacing together seamlessly. The two applications are seamlessly integrated, and users can go from one to another without realizing it. Many Dynamics 365 functions are enhanced with Office 365. For example, users can update ERP information directly from Outlook.

 

5. It Can Lead to More Business

Reselling Dynamics 365 should give you more business. Of course, you will get revenue from selling the product itself, but you will get additional revenue from surrounding services. Implementing a new system like Dynamics 365 means your client will require technical support, software customization and quite possibly training.

While you might not be able to take care of all surrounding services, you might be able to profit if you surround yourself with the right set of partners. You might even want to expand your service offerings internally and become a complete MSP.

Moreover, Dynamics 365 users may purchase additional solutions to integrate with their system. For example, PowerBI is often combined with Dynamics 365. If you become a Microsoft reseller, you can also profit from these add-on solutions.

 

Find the Right Partner to Help You

While it can be beneficial to your business, adding Dynamics 365 to your offering is no small task. If you want to be successful in this venture, you need to have the right people and the right process in place. The good news is: you don’t have to go at it alone. There are many companies specializing in Dynamics 365 who will help you set up your practice.

Over the years, Sherweb has been of great help to MSPs who wanted to get involved with Dynamics 365. We can provide you with various tools for sales, marketing, and support and will connect you with other relevant players.

Want more information on what a partnership with Sherweb looks like? Check out our InfoKit.

Written by The Sherweb Team Collaborators @ Sherweb