Great content delivered right to your mailbox

Thank you! Check your inbox for our monthly recap!

The idea of reselling software licenses has somewhat of a bad reputation among Microsoft Dynamics partners. Most see it as a time-consuming task that results in minimal profits. However, the landscape is rapidly changing and as we discussed in a previous blog post, there are now numerous benefits to becoming a reseller with the Microsoft Cloud Solution Provider (CSP) program.

One of the main advantages of the CSP is that it makes it easier for you to resell popular Microsoft products such as Office 365. Over the years, the Office suite has transformed the world of IT and has made its way into millions of workplaces around the world. We don’t have to tell you that selling Office 365 is a totally different experience than selling a more “niche” product such as Dynamics 365.

In this article, we’ll show you why selling Office 365 to your Dynamics 365 clients is the low-hanging fruit you’ve ignoring for too long. Keep in mind, it’s not all about revenue. Reselling Office 365 can help your business in a multitude of ways.

Resell Dynamics 365 Like an Expert with Sherweb

 

Leverage Your Existing Client Base

Over the years you’ve built up a strong base of Dynamics 365 clients and prospects. You’ve probably invested a fair amount of money acquiring these clients through marketing and sales efforts. Wouldn’t it just make sense to maximize the return on your investment by cross-selling these clients with other products?

After all, your clients would benefit greatly from integrating Office 365 with their Dynamics 365 solution. We’ll show you later how well these two products work together and how their combination can increase your clients’ overall productivity.

It’s important to note that this new Office 365 revenue will be recurring. This means that even though your profit margins are slimmer for Office 365, when you add up the licenses over time, you can significantly increase your revenue.

Selling Office 365 will also lead to more business from these clients. For example, they might need training or consulting to get the best use out of Office 365. As a Dynamics expert you won’t be the one offering these services, but you can always refer those leads to other partners in exchange for a percentage of the contract.

Click here to download our free ebook on Dynamics 365 and get answers to your questions!

 

You’ll Improve Your Value Proposition

How do you distinguish yourself from your competitors? And why should your clients choose you rather than another Dynamics expert? Here’s how it works. By adding Office 365 to your product portfolio, you automatically improve your value proposition. Sure, clients will come to you looking for your Dynamics 365 knowledge, but you will become even more valuable to them if you can take care of their Office 365 needs at the same time.

The more you increase your imprint in your client’s business, the more value you add. More value translates into more business for you. And here’s the best part of all: by being more valuable to your clients, you’re making it harder for them to go to your competitors!

 

Dynamics and Office are a Perfect Match

Dynamics 365 and Office 365 are two extremely compatible products.

Integrating Dynamics 365 with Office 365 will allow your clients to:

  • Improve how you manage and interact with customers
  • Ensure that your employees remain productive by giving them access to the Office 365 applications
  • Allow easier maintenance, more availability, and better collaboration across multiple devices

 

1. Excel with Dynamics 365

Do you need to update a lot of records? Why go through the stress of editing them one after another when you can just update your records in Excel online, right in Dynamics 365?

Likewise, if you want to analyze data, you don’t even have to leave the application. Just use Microsoft Excel Online in the platform to perform all the necessary data analysis. When you’re finished, the updated information will be automatically saved in Dynamics 365.

 

2. Word with Dynamics 365

Tap into Microsoft Word using the word templates in Dynamics 365 and benefit from some of the cool features available in Word. For example, whenever you want to provide a professional document for an entity, simply use the Microsoft Word templates. These templates will allow you to design the layout of a document, the same way you would if you were using Microsoft Word.

This is extremely useful for creating documents. It’ll save you a lot of time because you won’t have to create a new document every time you work with similar records. Customer data can also be easily merged into a Word template to create summaries.

 

3. Outlook with Dynamics 365

Another unique way to use the Dynamics platform with Office 365 is through integration with Outlook.  Here’s what you can do with it:

  • Track your emails with ease
  • Access information about sales activities in your Outlook Calendar with a single click so you can track meetings and customer appointments
  • Create new Dynamics records from Outlook
  • Create activity lists in response to emails which are automatically scheduled as tasks are added to the customer record

You’ll Strengthen Your Relationship with Microsoft

As you’re well aware, being a successful Dynamics partner has a lot to do with the kind of relationship you have with Microsoft. More specifically, acquiring and retaining Microsoft competencies allow partners to get many advantages and be better positioned for Microsoft’s referrals.

As Microsoft continues its push toward the cloud, they’ll start rewarding partners who can bring in cloud revenue. We’ve discussed these subjects many times before, but it’s worth repeating. Microsoft is pursuing an aggressive “cloud first strategy.” This means they’ll heavily favor cloud products over on-premises products. And they’ll give more advantages to partners who assist them in this endeavour,

In other words, adding cloud revenue to your portfolio with Office 365 can only help your Dynamics 365 business. The logic is simple:

  1. Sell more Office 365
  2. Get in Microsoft’s good graces
  3. Grow your Dynamics 365 business

 

Stay Focused on What You Do Best

By now you might be thinking: ‘that’s great, but I’d rather focus on being a Dynamics expert rather than spreading myself too thin trying to add Office 365 to my business.’

We understand. In this competitive market, you need to focus on what you do best. Your core business should be more profitable and the bulk of your efforts should be dedicated to it. The question now becomes: how can you get involved with the CSP and resell licenses while staying dedicated to your core business?

This is where Sherweb comes in. As an indirect CSP partner, we are here to facilitate your experience and take care of everything from support to billing. We have years of experience reselling Office 365 and we’re experts in helping partners who are trying to resell Office 365. Our team has the tools and knowledge to help you achieve your goals.

Find out how Sherweb can help you manage your business with our Dynamics 365!

 

Get Help from Sherweb’s Partner Network

Enough with the sales pitch. Let’s talk about what really matters: our partners. Sherweb’s network is made up of thousands of partners who all have various skills. Once you join  this partner network, you get exclusive access to what these resellers have to offer. This means you can leverage their strengths and tap into their networks to get help for your projects. You won’t get this opportunity with all Indirect CSP Partners. In fact, this peer-to-peer approach has been recognized by Dynamics experts as a key to Sherweb’s success with the CSP. Here’s what one partner had to say:

“What I think is really cool about Sherweb is that you bring partners together. You’re actually looking out and saying ‘there’s this partner and they need some help.’ You’re bringing partners together who can complement each other and work together. We see a lot of that going on with the team. So, that’s a cool story to tell.”

-Chris Capistran, Cobalt

Want more information on what a partnership with Sherweb looks like? Check out our InfoKit.

So, now that you’ve learned about all the great benefits of adding Office 365 to your portfolio, are you ready to give it a try?

Become a Sherweb partner! Contact our partner network today!

Written by The Sherweb Team Collaborators @ Sherweb