If there’s one tool you need to keep your business running smoothly, it’s a top-notch online calendar like Google Calendar.
Without online calendars—especially ones that sync data from all your other apps—you’re forced to manage things on your own device and to keep track of upcoming events, meetings, deadlines, and all sorts of other madness.
Let’s take a look at why Google Calendar is a top choice when you want to juggle less and do more. We’ll also walk you through some of its best features and how to make the most of them.
Why Google Calendar is a winner
Simply put, Google Calendar helps you better organize your life. Here’s why it’s one of our top picks for an online calendar.
1. Plenty of integrations
Lots of productivity apps and tools integrate with Google Calendar—Trello, Slack, Zapier, Asana, and Airtable, just to name a few. You can find the full list of over 1,500 apps here.
If your business already operates in the Google ecosystem, Google Calendar will suit you perfectly, as it naturally integrates with Google Workspace products and apps. With Google Calendar, you don’t have to waste time planning and can utilize shareable calendars that pull data from apps like Gmail, Drive, Contacts, Hangouts, and many others.
2. Smart scheduling for meetings
Google Calendar lets you schedule events by checking your team’s availability so you can say goodbye to overlapping events or scheduling conflicts. You can also share calendars, create reminders and shared calendars, and import and export events and calendars.
3. Access from several devices
Need to step out of the office for a while but worried that you won’t be able to stay on top of any important changes to your schedule? No worries! Whether you’re on desktop, mobile, or tablet, Google Calendar lets you view and edit your schedule in seconds. You can also use Google’s optimized mobile app or sync with your phone’s built-in calendar to stay in the loop, even when you’re offline.
Fun fact: Business Insider compared Google Calendar and Apple’s built-in calendar app for the iPhone, and guess who’s the champ?
With all that said, let’s change gears and take a look at nine nifty Google Calendar features that make work life easier.
9 Google Calendar features to increase business productivity
Schedule team meetings
Google Calendar helps you plan your meetings and schedule Google Hangout calls with your teammates in just one click. You can use the “Find a time” and “Suggested times” features to ensure that all guests included in the invite are available. That way, there’s no unnecessary back-and-forth.
Imagine this: You’re getting ready for an important meeting, and you’re missing some documents you need to review beforehand. You’re frantically scrolling through own your inbox trying to find that one spreadsheet you need, but alas, it’s nowhere to be found. Even your trusty search bar fails! Sound familiar?
Fortunately, Google Calendar lets you attach files directly to the event so guests can download them straight from their calendar and review them before joining the meeting. It’s super easy and doesn’t involve any headaches.
Enable world clock
If you work with teammates who are not in your time zone, finding a suitable time to schedule meetings with them can be challenging. Luckily, Google Calendar is great at connecting people from all around the world. You can enable “World Clock” in your Calendar settings and easily manage appointments across multiple time zones.
Set auto reminders for events
Never miss an event again: set a reminder before it takes place and plan everything beforehand.
Add meeting locations
By integrating with Google Maps, Calendar lets you send invites with the exact meeting point. You’ll know the location and how to get there so you don’t need to worry about meeting logistics or back-and-forth messaging anymore.
Share your calendars with others
Whether you want to book a meeting at a time that works for everyone or you need to keep an eye on your coworkers’ agendas, you can add their calendars to yours (if they also use Google Calendar).
Users can control who sees their calendar and what content they see. You’ll need to request access through the app; once they approve, their events will appear under your “Other calendars” section. You’ll be able to see their daily agenda until they revoke your permissions.
Block off appointments
Google Calendar lets you block off time and create appointment slots so people can schedule private meetings with you. They’ll get a shareable web version of your calendar where they can check when you’re free and quickly set up meetings at any of the times you carved out for them.
Get a daily overview of your agenda
Almost like having a personal assistant, Google Calendar will email you an overview of your daily agenda every morning at 5 a.m. This is an extremely useful feature for business owners who have a lot on their plates.
Sync meetings with your CRM
As we mentioned before, Google Calendar’s list of integrations is endless. If your business uses a CRM, check out its settings to see if it works with Google Calendar. Chances are that it does!
Online calendars done right
Google has built a reputation for designing powerful tools. Google Calendar is one of many stellar apps that are part of Google Workspace; it helps you stay up to date with your busy schedule and achieve your business goals in record time.
Now that you know its advanced features, you can focus on how to get the most out of it and stay on top of your business.