We get it—managed service providers (MSPs) don’t have time for marketing. Your average business day is mostly spent monitoring IT services and supporting clients, both virtually and on site. You communicate your value through your product offerings and service excellence, not through your social media accounts or email newsletters.
But did you know that SherWeb actually supplies its partners with ready-to-use marketing materials and sales assets?
We know marketing is a major pain point for solution providers. According to Datto’s 2019 State of the MSP Report, 44% of MSPs cite sales and marketing as one of their top business challenges.
That’s why SherWeb provides tons of white-label and co-branded resources that partners can use to grow brand awareness, build customer relationships, and ultimately increase sales—all without weighing down schedules.
Why Is Marketing Important for MSPs?
About 80% of professionals surveyed by Spiceworks said they expect their marketing budgets to increase or remain steady in 2019; IT providers are definitely taking notice of the important role that marketing plays in business growth and success.
Why? Because it works!
Regardless of the sector or product being sold, consumers are much more likely to purchase from companies they’re familiar with. Marketing serves as the vehicle for establishing that familiarity.
Indeed, brand awareness is one major reason why marketing is so important for MSPs (and businesses in general). In highly competitive markets, your branding is what sets you apart. It’s how you communicate your business’s unique value proposition (UVP) to prospects, and convince them that working with you will yield better results than whatever your competitors have to offer.
Marketing is also important for MSPs in building and maintaining relationships with both potential and existing customers. Sure, having prospects know that your business exists is great. But once a basic level of awareness has been established, it’s crucial to build on that relationship to convert leads to customers. Marketing materials such as blogs, webinars, and infographics help accomplish this.
Finally, marketing is important for MSPs because it ultimately helps to drive sales. The process of increasing brand awareness and building customer relationships is typically carried out with this goal in mind. Make yourself known to prospects, build rapport with them by sharing valuable content, and then convert leads into sales by reaffirming your value through stellar product offerings. Wash, rinse, repeat!
But while all this might make sense to an MSP, it doesn’t mean that you suddenly have time in your day to make it all happen. That’s where we come in.
Leverage SherWeb for Marketing Collateral
SherWeb cares about the success of its partners. The way we see it, your success is our success. We want to help partners acquire new customers, meet targets, and grow their business. One way we work to accomplish this by supplying partners with pre-prepared marketing materials to help promote product offerings, increase brand awareness, and facilitate sales.
Here’s an overview of the resources we provide.
Partner toolbox: A central knowledge repository, SherWeb’s partner toolbox has hundreds of items that assist with product knowledge, sales, and marketing. These include pitch decks, product sheets, sales guides, email and presentation templates, campaigns-in-a-box, assessment tools, and best-practice resources.
Qorus content hub: Embedded within Office 365 (and therefore accessible by participating SherWeb partners), Qorus collects marketing and sales assets from across the Microsoft Partner Network. Users can search for, share, and customize a wide variety of resources such as presentations and product guides right from the Office apps they use most, like Word or Outlook.
Training opportunities: Partners can engage in self-education opportunities or tailored training with a SherWeb representative, including general online training, webinars, and one-on-one sessions on specific topics to meet partner needs.
GAP: SherWeb’s Growth Accelerator Program (GAP) provides partners with marketing development funds (MDF) to supplement their promotion strategies via event marketing. The program also includes a SherWeb MasterClass on marketing best-practices.
PartnerOn: Participating partners receive shareable social media content each week, transforming them into expert social sellers without having to draft anything in house.
Even More Ways SherWeb Helps MSPs with Marketing
In addition to offering marketing materials that can be used right away, SherWeb also helps partners finesse their marketing strategies by saving them time and money in other key areas.
Partner portal: SherWeb is a one-stop shop for cloud solutions providers, and the partner portal is where products, licenses, clients, integrations, and more are managed. Add new offerings to your portfolio, provision additional licenses with ease, automate your billing, and manage clients, all from one central location.
PSA integrations: Accessible from within the partner portal, SherWeb’s provided public services automation (PSA) tools help you simplify day-to-day tasks, save time, and sell more. Automate critical functions such as billing and proration to free up more time for marketing activities.
Valet services: Not every MSP has the capacity to offer around-the-clock support. Onboarding and migrating new clients also takes up time that MSPs would prefer to spend on other areas such as prospecting and sales. SherWeb offers clients white-label services such as support, migration, and pre-sales support to help them reclaim valuable work hours that can be used for growing their business.
Partner with SherWeb to Jump-Start Your Marketing Strategy
All of the resources mentioned above are offered to SherWeb partners at no cost. Our goal is to enable partners to become marketing masters not only by providing tools and assets to bolster marketing efforts but also by saving time and money in other key business areas, such as support and onboarding.
Interested in learning more about SherWeb’s partner network and how it can help your business be more successful? Download our infokit, or sign up now to get started on your journey to marketing mastery.