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In traditional IT, a backup solution for business includes software and hardware devices ranging from a simple external drive to a sophisticated tape library. But businesses are now moving to the cloud and no longer see the need for this type of backup, relying instead on their cloud service providers. However, cloud customers have to realize they bear responsibility for their business data as well.

To ensure business continuity, organizations have to make sure they’re fully protected against data loss and are able to resume operations as soon as possible. Managed service providers (MSPs) can help organizations find the right option for their backup, recovery and business continuity needs.

Find out how Sherweb can help your cloud business grow


Backup solution for business: Understanding customer pain points and responsibilities

Employees who use their own devices for work-related tasks are putting the company’s data at risk. While businesses can centrally manage security on the devices they own, it’s more difficult for them to extend their policies to personal equipment and networks.

Accidental or malicious activities can harm a business

Users download applications for personal use on the same device they use to access business data all the time; calendars, contacts and tasks can be accidentally erased or corrupted because these practices. Also, a number of these applications may not be regularly updated, exposing the device to malicious exploits by hackers, which can sometimes result in ransomware attacks.

A business can only recover corrupted data within a specific timeline

Many cases of deleted and corrupted data are attributed to disgruntled employees willing to harm the company. It can take a while before the company figures out that critical data is either missing or has been tampered with. Even if deleted items are retained automatically for a certain time, missing data cannot be recovered after the retention limit.

SMBs need to ensure they can recover data in a timely fashion

Organizations need to build a proper strategy to protect themselves from incidents where deleted or corrupted data can only be recovered with backup versions that date from several days, weeks or months. Backup, recovery and business continuity best practices recommend a 3-2-1 backup rule, in which a company has three sets of backup, stored on two different media, with one copy offsite.

Why you should sell a backup solution for business

Promising market

SpiceWorks’s State of the IT Report asserts companies have reserved up to 14% of their budget to purchase managed services for storage, backup, and archiving. The DRaasS market size is estimated to grow from USD 1.68 Billion in 2016 to USD 11.11 Billion in 2021.

A trusted advisor educates customers

It all starts with proper communication. Customers trust you for their IT solutions. You have to make them aware of today’s threats and solutions to address them. They need to know how important it is to prevent their company from going bankrupt due to data loss.

It’s not uncommon for customers to blame the company that sold them a solution when they’re not able to recover data. What usually happens is they leave the company and start doing business with another one, tarnishing your reputation as a provider in the process. Consequentially, educating customers is absolutely important to reduce churn and maintain your reputation.

Written by Guillaume Boisvert Director, Product Innovation @ Sherweb

Guillaume identifies and evaluates new solutions and product features that help Sherweb and its partners grow and compete. He’s also in charge of Office Protect, and led the team responsible for building and commercializing Sherweb’s in-house security service. He has almost two decades of experience developing software-as-a-service (SaaS), both as a technical lead and as a product manager.