In 2016, Microsoft purchased LinkedIn for over $26 billion. This was a very strategic move, as LinkedIn is considered one of the most powerful and effective social media platforms in the world. The good news is that LinkedIn is now integrated with Office 365, the popular enterprise suite for email, file sharing and document processing. […]
Microsoft made a big move with LinkedIn, the effects of which are just now being realized. And they’re benefitting Dynamics 365 in unthinkable new ways. To complement the capabilities of Dynamics 365, Microsoft made the biggest investment in the history of technology acquisitions by acquiring LinkedIn for 26 billion dollars in December 2016. Following the acquisition, Microsoft has integrated LinkedIn with Microsoft Dynamics 365, and this has been referred to as Sales Navigator.
You no longer control sales, marketing, customer service, or product and service development. Your clients have taken over. They have stopped passively soaking up sales pitches and are purchasing only the services and products you choose to propose. Customers are now active participants in your business operations. Through the influence of networking and social media, clients can make or break you.