As a Managed Service Provider (MSP) in today’s market, you may have noticed that your buyers are not the same as they used to be. They are coming to you with far more knowledge than before, and this is throwing a wrench in the traditional sales process. With a wealth of information at their fingertips, buyers can now research the products, MSPs who offer competing solutions, as well as the best options for their operation. All this before ever connecting with you.
Every MSP wants a competitive edge and grow their business beyond the startup stage. Yet many struggle with getting their digital strategies in place. We get it. As an MSP, you’ve probably let marketing fall to the bottom of your list, which is now buried under all your day-to-day tasks. However, if you’re not focusing […]
Marketing is a key component of success. Most MSPs and VARs I know tell me they’re getting new clients through word of mouth. While this is most likely true, SMBs entrepreneurs need to understand that more and more consumers are moving toward internet searches. Did you know that 89% of B2B buyers use the internet during the B2B research process and 60% of buying decisions are made by consumers before they start talking to a sales rep?