In conversation with Sharka Chobot, Chief Transformation Officer at Neural Impact and Accelerate 2020 speaker
We recently had the opportunity to talk tech marketing with Sharka Chobot, Chief Transformation Officer of Neural Impact. Sharka will be delivering three sessions and participating on two live panels at this year’s virtual Accelerate. Don’t miss it! *Please note that this interview has been edited for clarity and readability How is marketing evolving […]
Letsignit plans for MSPs and their clients
In case you haven’t heard, Sherweb added a new partner and solution to its list of business applications: Letsignit! This professional email signature generator and management solution is great for clients of any size and can be deployed in any industry. All modern businesses need professional email signatures, after all. Depending on your clients’ business […]
The case for an MSP marketing budget
Talking about money always sucks. No one likes it and assigning budgets to specific initiatives is always tedious. There’s also a specific area that most small and midsize managed service providers (MSPs) omit, especially when it comes to cost: marketing. Why? Because talking about money sucks! Everyone wants more leads, but no one wants to […]
Cookie-cutter marketing ain’t a thing
“It takes as much energy to wish as it does to plan.” Ever heard that one? That quote from Eleanor Roosevelt speaks to me. It does because in my work life, I am reminded of it multiple times a week. I’ve been dealing with marketing, IT, and SMBs for the past 13 years. Speed, learning […]
Why MSPs fail at marketing
That piqued your interest, right? I’m not just saying that as a way to get you to click, and I’m most certainly not trying to offend you. I’m saying this because I’ve seen it time and time again. But mostly, I’m saying this because it happens for the wrong reasons. I’ve talked with partners who […]
