Have you met the Hidden IT buyer? We’re not talking about the CIO or CTO that cloud resellers usually deal with. There are other employees out there who are buying their own software applications without even consulting the IT department. People like the VP of Sales, the Director of Finance or even the Human Resources […]
As a Managed Service Provider (MSP) in today’s market, you may have noticed that your buyers are not the same as they used to be. They are coming to you with far more knowledge than before, and this is throwing a wrench in the traditional sales process. With a wealth of information at their fingertips, buyers can now research the products, MSPs who offer competing solutions, as well as the best options for their operation. All this before ever connecting with you.
When Microsoft first introduced Dynamics 365, it introduced the concept of apps to separate different business modules. Now the “old” Dynamics apps (Dynamics CRM, Dynamics NAV, AX…) all became part of one big product.