If you have ever sold a cloud PBX system before, you’ve been asked this question by a customer. If you’re new to selling cloud PBX systems, get ready to hear it – a lot. This is because the best prospect for a cloud PBX system is a businesses likely still using an old analog PBX. This means that there’s a lot of room for improvement available for them!

Thankfully, you can help them understand the reasons why they should switch to the cloud by highlighting a few key pieces of information. By doing this, you can establish rapport with the customer and demonstrate your professional expertise. Plus, you can help them become more comfortable making a purchase decision. All of this makes it easier for you to close the sale. We’ve put together 8 talking points to help you get prepared to sell your cloud PBX system confidently.

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Arguments to help convince your customers switching from analog PBX to a cloud PBX system is the way forward

Pay attention, take notes, and get ready to learn what you should be telling customers about making the switch. Let’s take a look at the reasons that made our list!

1. You Will Save Money

With cloud PBX services your customers can save up to 50% per month on their existing phone bill. This alone should be enough of a reason for customers to make the switch. It’s historically been one of the main selling point of cloud solutions, and, with your customers, it should be no different. Remember, unlike analog PBX systems that come with high upfront costs, cloud solutions require a minimal (if any) upfront investment.

2. You Can Easily Scale Usage

In the past, when your customer grew past a certain headcount, they would have to replace their entire PBX in favor of a newer, more expensive version. With a cloud PBX, adding additional users and extensions to the system is as easy as a few clicks of your mouse…and the purchase of an additional IP phone.

3. You Don’t Have to Maintain the System

A cloud PBX system will not require your customer to have any new hardware or technology to maintain on-premises, all day-to-day operations and maintenance of the PBX is performed by you and the cloud PBX provider. This means no more techs in the closet or expensive truck rolls for them to pay for!

4. You Get Frequent System Updates

Customers who use a cloud PBX system also gain access to the latest technology automatically. All upgrades to the system are handled automatically by the cloud PBX provider. That’s right – with cloud PBX, there’s no need for an on-site PBX technician to update firmware or software versions anymore.

5. You Get Service Reliability and Disaster Recovery

With cloud PBX services, all of your customer’s PBX information and files are held at hosting facilities that have sophisticated and redundant backup equipment. This means if an issue occurs their data is secure and can always be recovered, in the case of a larger service outage.

6. You Can Easily Enable Remote Workers and Virtual Offices

A cloud PBX system makes a remote employee or virtual office situation easy. Cloud PBX services allow you to route calls to any employee, anywhere in the world and even to house numbers, as long as they have a high-speed internet connection. With cloud PBX, there is no need for a main office; everyone could be a remote employee working from home with softphones!

7. End of Life Support for Your Technology

At some point, your customer may get pushed into a corner as their old system reaches end of life status with their vendor. This leaves the customer with an outdated solution that has limited support, and is often expensive to maintain, or fix, due to a lack of available parts. In certain cases, you customer may not even be able to find spare parts or compatible phones.

Fortunately, with cloud-based solutions, there is no worrying about your technology going end of life. Cloud PBX providers such as SherWeb are consistently pushing new features and updates “over the air” at no charge to customers. This ensures that as time goes on, your customers will continue to get the latest and greatest in functionality without having to lift a finger.

8. Carriers Charge Extra for Standard Features

Traditional telecom companies are notorious for trying to squeeze as much money out of the customers as possible. One of the ways they do this is by charging separate fees for standard features such as an IVR, voicemail, conferencing, and even long distance.

In the past, getting charged extra for standard was just a part of the process for your customers. This is not the case when it comes to cloud solutions. When considering making the switch, many customers are often surprised to find that they get everything they need without paying additional monthly fees. A huge win for them, and for you.

Learn More about Making the Switch Happen

There are a number of great reasons your customers should consider switching to a cloud based system. Now it’s time for you to learn all the great reasons you should be reselling cloud PBX systems through SherWeb. You can get started by downloading our in-depth guide to cloud PBX.

Written by Sophie Furnival Content Specialist @ SherWeb

Sophie is SherWeb's Marketing Communications Strategist.