{"id":12952,"date":"2017-12-18T09:00:25","date_gmt":"2017-12-18T14:00:25","guid":{"rendered":"https:\/\/www.sherweb.com\/blog\/?p=12952"},"modified":"2019-08-15T10:00:26","modified_gmt":"2019-08-15T14:00:26","slug":"breaking-silos-combining-crm-erp-matters","status":"publish","type":"post","link":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/breaking-silos-combining-crm-erp-matters\/","title":{"rendered":"Why combining your CRM and ERP matters"},"content":{"rendered":"<p><span lang=\"EN-AU\">The past two decades the business landscape has changed like never before.\u00a0 It has been fantastic for small business as they have been able to compete on a worldwide scale and the best of big business has been able to extend its reach around the globe.<\/span><\/p>\n<p><span lang=\"EN-AU\">The reason for this is due to the internet and computers which modify how companies do business.\u00a0 A sure indication of a struggling business is to say \u00a0\u201cthis is how it has always been done.\u201d \u00a0It\u2019s a clear sign a company hasn\u2019t evolved to meet the needs of their market and customers.\u00a0 So how to do you stay ahead in the today\u2019s market?\u00a0 The key is to understand the trends and where you are going. \u00a0In today\u2019s day and age, data is king.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><a href=\"https:\/\/info.sherweb.com\/How-to-Run-a-Successful-Business-with-Dynamics-365.html\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to download our free ebook on Dynamics 365 and get answers to your questions!<\/a><\/h3>\n<p>&nbsp;<\/p>\n<p><span lang=\"EN-AU\">All established companies followed a similar pattern over the past 15 years:<\/span><\/p>\n<ul>\n<li><span lang=\"EN-AU\">Paper and Excel spreadsheets captured client data that should be stored in a CRM system.<\/span><\/li>\n<li><span lang=\"EN-AU\">Data needs to connect to external systems so complex integration can join systems together.<\/span><\/li>\n<li><span lang=\"EN-AU\">I<\/span><span lang=\"EN-AU\">t\u2019s essential for companies to maintain their own data and organisations now use self-service portals.<\/span><\/li>\n<\/ul>\n<p><span lang=\"EN-AU\">It\u2019s frustrating for staff to learn multiple user interfaces, to have conflicts in data, and to work with outdated integration solutions.<\/span><\/p>\n<p><span lang=\"EN-AU\">Hopefully, your organisation is progressive, so you\u2019re up to the last item, congratulations! \u00a0In this article, we will explain why breaking down the silos in your organisation can increase productivity, build strategy, and lead to happier employees.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span lang=\"EN-AU\">Silos in business<\/span><\/h2>\n<p><span lang=\"EN-AU\">Depending on the business type, you might hear the term silos at an excruciating level or not at all.\u00a0 In the past, companies put strict structures in place to handle day-to-day tasks to control business.\u00a0 You\u2019ve likely seen an organisation chart similar to this: <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12955\" src=\"https:\/\/www.sherweb.com\/blog\/wp-content\/uploads\/Combining-CRM-and-ERP-300x129.png\" alt=\"Combining CRM and ERP\" width=\"733\" height=\"315\" srcset=\"\/blog\/wp-content\/uploads\/Combining-CRM-and-ERP-300x129.png 300w, \/blog\/wp-content\/uploads\/Combining-CRM-and-ERP-768x329.png 768w, \/blog\/wp-content\/uploads\/Combining-CRM-and-ERP-1024x439.png 1024w, \/blog\/wp-content\/uploads\/Combining-CRM-and-ERP-600x257.png 600w, \/blog\/wp-content\/uploads\/Combining-CRM-and-ERP.png 1311w\" sizes=\"auto, (max-width: 733px) 100vw, 733px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span lang=\"EN-AU\">It\u2019s still the simplest way to explain the chain of command at an organisation.\u00a0 Most people can look at an organisation chart and get an idea of how the business works.\u00a0 Systems are designed to work like the groups shown above.\u00a0 In theory, it makes sense. Most organisations have their data siloed into a similar set of systems as shown here: <\/span><\/p>\n<ul>\n<li><span lang=\"EN-AU\">Financials<\/span><\/li>\n<li><a href=\"https:\/\/www.sherweb.com\/blog\/erp-101-dynamics-365-finance-operations\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span lang=\"EN-AU\">ERP<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.sherweb.com\/blog\/10-benefits-dynamics-365-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span lang=\"EN-AU\">CRM<\/span><\/a><\/li>\n<li><span lang=\"EN-AU\">Marketing<\/span><\/li>\n<\/ul>\n<p><span lang=\"EN-AU\">Today, a business and\u2014most importantly\u2014its data is flexible and agile.\u00a0 Staff perform tasks across business departments. Data flows not only up the organisation but across it too.<\/span><\/p>\n<h2><\/h2>\n<h2><span lang=\"EN-AU\">Silos in practice<\/span><\/h2>\n<p><span lang=\"EN-AU\">Consider this simple example: <\/span><\/p>\n<ol>\n<li><span lang=\"EN-AU\">Your company does a marketing campaign that is successful.\u00a0 It brings in many leads through various platforms (email, website, paper form).<\/span><\/li>\n<li><span lang=\"EN-AU\">One lead becomes an opportunity and then an account (Hooray)!<\/span><\/li>\n<li><span lang=\"EN-AU\">We generate a large work order in our ERP and fulfil the order. \u00a0The ERP allows us to see the products in stock and we complete the order.<\/span><\/li>\n<li><span lang=\"EN-AU\">We generate the invoice and await payment.<\/span><\/li>\n<\/ol>\n<p><span lang=\"EN-AU\">When we consider our example from a standard system design we see the following: <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12969\" src=\"https:\/\/www.sherweb.com\/blog\/wp-content\/uploads\/Image-blog-combining-ERP-and-CRM-300x145.png\" alt=\"Combining CRM and ERP\" width=\"620\" height=\"300\" srcset=\"\/blog\/wp-content\/uploads\/Image-blog-combining-ERP-and-CRM-300x145.png 300w, \/blog\/wp-content\/uploads\/Image-blog-combining-ERP-and-CRM-768x370.png 768w, \/blog\/wp-content\/uploads\/Image-blog-combining-ERP-and-CRM-1024x494.png 1024w, \/blog\/wp-content\/uploads\/Image-blog-combining-ERP-and-CRM-600x289.png 600w, \/blog\/wp-content\/uploads\/Image-blog-combining-ERP-and-CRM.png 1344w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p><span lang=\"EN-AU\">Our data is fragmented and split across multiple systems.\u00a0 There are difficulties understanding our customers.\u00a0 Silos represent a concept where data can be separated and where data flows in a single direction; however, we know neither of these to be true.<\/span><\/p>\n<p><span lang=\"EN-AU\">Considering our diagram above, we see a clear issue with having our data siloed.\u00a0 We are limited in our ability to track and identify trends and issues within our systems.<\/span><\/p>\n<ul>\n<li><span lang=\"EN-AU\">Did a marketing campaign generate significant sales of a particular product or category?<\/span><\/li>\n<li><span lang=\"EN-AU\">I<\/span><span lang=\"EN-AU\">f an account calls our sales team and says \u201cAnother one of our branches would like an order similar to the last one\u201d, how do they retrieve the information?<\/span><\/li>\n<li>O<span lang=\"EN-AU\">ur sales team makes the sale and then gets a phone call from an irate customer. There has not been a delivery of their product. \u00a0How do we know what happened?<\/span><\/li>\n<\/ul>\n<p><span lang=\"EN-AU\">Most integration will focus on maintaining contact and account information; however, we know today that there is much more to our customers than just phone numbers and email addresses.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><a href=\"https:\/\/www.sherweb.com\/microsoft-dynamics-reseller\/\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to sign up to our partner program and start reselling Dynamics 365 in less than 10 minutes<\/a><\/h3>\n<p>&nbsp;<\/p>\n<h2><span lang=\"EN-AU\">Breaking down the barriers<\/span><\/h2>\n<p><span lang=\"EN-AU\">Using a system like Dynamics 365 combines all our business systems. Business entities and security roles allow us to address concerns about data privacy.\u00a0 We can make sure data is limited to different users, teams, offices, and locations.\u00a0 We can control data field-by-field where required.\u00a0 The diagram below shows Dynamics 365 in all its glory and the separation of the various components that make up the system.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12959\" src=\"https:\/\/www.sherweb.com\/blog\/wp-content\/uploads\/Dynamics-image-300x262.jpg\" alt=\"Combining CRM and ERP\" width=\"583\" height=\"509\" srcset=\"\/blog\/wp-content\/uploads\/Dynamics-image-300x262.jpg 300w, \/blog\/wp-content\/uploads\/Dynamics-image-768x671.jpg 768w, \/blog\/wp-content\/uploads\/Dynamics-image-600x524.jpg 600w, \/blog\/wp-content\/uploads\/Dynamics-image.jpg 892w\" sizes=\"auto, (max-width: 583px) 100vw, 583px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span lang=\"EN-AU\">Combining data into one system has many benefits, and when done well, there are few negatives.<\/span><\/p>\n<p><span lang=\"EN-AU\">Let\u2019s consider our simple example again, and by combining our CRM and ERP into Dynamics 365, we can see all the details on one page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12960\" src=\"https:\/\/www.sherweb.com\/blog\/wp-content\/uploads\/Combinin-CRM-and-ERP-2-295x300.png\" alt=\"Combining CRM and ERP\" width=\"495\" height=\"503\" srcset=\"\/blog\/wp-content\/uploads\/Combinin-CRM-and-ERP-2-295x300.png 295w, \/blog\/wp-content\/uploads\/Combinin-CRM-and-ERP-2-768x782.png 768w, \/blog\/wp-content\/uploads\/Combinin-CRM-and-ERP-2-1006x1024.png 1006w, \/blog\/wp-content\/uploads\/Combinin-CRM-and-ERP-2-600x611.png 600w, \/blog\/wp-content\/uploads\/Combinin-CRM-and-ERP-2.png 1280w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span lang=\"EN-AU\">We can see Campaigns related to this Account (or Lead), see the progression from Lead to Opportunity, to Account, and our Orders and Quotes.<\/span><\/p>\n<p><span lang=\"EN-AU\">You may look at the example above and realise you might not want everyone in your organisation having access to all this information and that\u2019s understandable.\u00a0 In Dynamics 365 and any similar product, we can create forms that suit a business unit, security role, or an individual.<\/span><\/p>\n<p><span lang=\"EN-AU\">Users can hide data, but instead of hiding it in a different system, we just hide it from their view.\u00a0 The user experience can be the same for the entire organisation, yet data needs can be specific to each team.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><a href=\"https:\/\/www.sherweb.com\/infokit\/\" target=\"_blank\" rel=\"noopener noreferrer\">Want more information on what a partnership with Sherweb looks like? Check out our InfoKit.<\/a><\/h3>\n<p>&nbsp;<\/p>\n<h2><span lang=\"EN-AU\">Summary<\/span><\/h2>\n<p><span lang=\"EN-AU\">Combining your CRM and ERP should be a critical part of your companies\u2019 future roadmap.\u00a0 As mentioned earlier, data is king and removing the silos and building a system that is a CRM and ERP allows for less training, satisfied staff, and gives insights you never expected about your data.<\/span><\/p>\n<p><span lang=\"EN-AU\">Think of all the information you could discover about your business just by having access in one spot:<\/span><\/p>\n<ul>\n<li><span lang=\"EN-AU\">What is the average length of time from lead to payment?<\/span><\/li>\n<li><span lang=\"EN-AU\">What impact does marketing have on return business and size of orders?<\/span><\/li>\n<li><span lang=\"EN-AU\">What parts of our business can we streamline to improve our bottom line?<\/span><\/li>\n<li><span lang=\"EN-AU\">What processes most influence customer satisfaction?<\/span><\/li>\n<\/ul>\n<p><span lang=\"EN-AU\">The questions become endless, and the insights you gain can be the difference between business growth vs reduction. <\/span><span lang=\"EN-AU\">By any definition, be it price, maintenance, usability, efficiency, or staff satisfaction, a combined CRM\/ERP system makes sense.\u00a0 By integrating it, your company can improve business now and focus on anticipating trends for the future.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Combining your CRM and ERP should be a critical part of your companies\u2019 future roadmap.\u00a0 As me","protected":false},"author":177,"featured_media":12954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[652],"tags":[598],"class_list":["post-12952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dynamics-365","tag-dynamics-365"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Benefits of combining your CRM and ERP systems<\/title>\n<meta name=\"description\" content=\"Combining your CRM and ERP can provide several benefits for your business and should be part of your company&#039;s future roadmap.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/breaking-silos-combining-crm-erp-matters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benefits of combining your CRM and ERP systems\" \/>\n<meta property=\"og:description\" content=\"Combining your CRM and ERP can provide several benefits for your business and should be part of your company&#039;s future roadmap.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/breaking-silos-combining-crm-erp-matters\/\" \/>\n<meta property=\"og:site_name\" content=\"Sherweb\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sherweb\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-18T14:00:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-15T14:00:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sherweb.com\/blog\/wp-content\/uploads\/blog_banner_merge.png\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"231\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The Sherweb Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SherWeb\" \/>\n<meta name=\"twitter:site\" content=\"@SherWeb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Sherweb Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/microsoft-ecosystem\\\/dynamics-365\\\/breaking-silos-combining-crm-erp-matters\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/microsoft-ecosystem\\\/dynamics-365\\\/breaking-silos-combining-crm-erp-matters\\\/\"},\"author\":{\"name\":\"The Sherweb Team\",\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/#\\\/schema\\\/person\\\/42a19dccace310904575a5656cc20976\"},\"headline\":\"Why combining your CRM and ERP matters\",\"datePublished\":\"2017-12-18T14:00:25+00:00\",\"dateModified\":\"2019-08-15T14:00:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/microsoft-ecosystem\\\/dynamics-365\\\/breaking-silos-combining-crm-erp-matters\\\/\"},\"wordCount\":1108,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/microsoft-ecosystem\\\/dynamics-365\\\/breaking-silos-combining-crm-erp-matters\\\/#primaryimage\"},\"thumbnailUrl\":\"\\\/blog\\\/wp-content\\\/uploads\\\/blog_banner_merge.png\",\"keywords\":[\"Dynamics 365\"],\"articleSection\":[\"Dynamics 365\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/microsoft-ecosystem\\\/dynamics-365\\\/breaking-silos-combining-crm-erp-matters\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/microsoft-ecosystem\\\/dynamics-365\\\/breaking-silos-combining-crm-erp-matters\\\/\",\"url\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/microsoft-ecosystem\\\/dynamics-365\\\/breaking-silos-combining-crm-erp-matters\\\/\",\"name\":\"Benefits of combining your CRM and ERP systems\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/microsoft-ecosystem\\\/dynamics-365\\\/breaking-silos-combining-crm-erp-matters\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/microsoft-ecosystem\\\/dynamics-365\\\/breaking-silos-combining-crm-erp-matters\\\/#primaryimage\"},\"thumbnailUrl\":\"\\\/blog\\\/wp-content\\\/uploads\\\/blog_banner_merge.png\",\"datePublished\":\"2017-12-18T14:00:25+00:00\",\"dateModified\":\"2019-08-15T14:00:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/#\\\/schema\\\/person\\\/42a19dccace310904575a5656cc20976\"},\"description\":\"Combining your CRM and ERP can provide several benefits for your business and should be part of your company's future roadmap.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/microsoft-ecosystem\\\/dynamics-365\\\/breaking-silos-combining-crm-erp-matters\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/microsoft-ecosystem\\\/dynamics-365\\\/breaking-silos-combining-crm-erp-matters\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/microsoft-ecosystem\\\/dynamics-365\\\/breaking-silos-combining-crm-erp-matters\\\/#primaryimage\",\"url\":\"\\\/blog\\\/wp-content\\\/uploads\\\/blog_banner_merge.png\",\"contentUrl\":\"\\\/blog\\\/wp-content\\\/uploads\\\/blog_banner_merge.png\",\"width\":770,\"height\":231,\"caption\":\"Combining ERP and CRM\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/microsoft-ecosystem\\\/dynamics-365\\\/breaking-silos-combining-crm-erp-matters\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Microsoft Ecosystem\",\"item\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/category\\\/microsoft-ecosystem\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Dynamics 365\",\"item\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/category\\\/microsoft-ecosystem\\\/dynamics-365\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Why combining your CRM and ERP matters\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/\",\"name\":\"Sherweb\",\"description\":\"More than a cloud marketplace\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/#\\\/schema\\\/person\\\/42a19dccace310904575a5656cc20976\",\"name\":\"The Sherweb Team\",\"url\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/author\\\/the-sherweb-team\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Benefits of combining your CRM and ERP systems","description":"Combining your CRM and ERP can provide several benefits for your business and should be part of your company's future roadmap.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/breaking-silos-combining-crm-erp-matters\/","og_locale":"en_US","og_type":"article","og_title":"Benefits of combining your CRM and ERP systems","og_description":"Combining your CRM and ERP can provide several benefits for your business and should be part of your company's future roadmap.","og_url":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/breaking-silos-combining-crm-erp-matters\/","og_site_name":"Sherweb","article_publisher":"https:\/\/www.facebook.com\/Sherweb","article_published_time":"2017-12-18T14:00:25+00:00","article_modified_time":"2019-08-15T14:00:26+00:00","og_image":[{"width":770,"height":231,"url":"https:\/\/www.sherweb.com\/blog\/wp-content\/uploads\/blog_banner_merge.png","type":"image\/png"}],"author":"The Sherweb Team","twitter_card":"summary_large_image","twitter_creator":"@SherWeb","twitter_site":"@SherWeb","twitter_misc":{"Written by":"The Sherweb Team","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/breaking-silos-combining-crm-erp-matters\/#article","isPartOf":{"@id":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/breaking-silos-combining-crm-erp-matters\/"},"author":{"name":"The Sherweb Team","@id":"https:\/\/www.sherweb.com\/blog\/#\/schema\/person\/42a19dccace310904575a5656cc20976"},"headline":"Why combining your CRM and ERP matters","datePublished":"2017-12-18T14:00:25+00:00","dateModified":"2019-08-15T14:00:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/breaking-silos-combining-crm-erp-matters\/"},"wordCount":1108,"commentCount":0,"image":{"@id":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/breaking-silos-combining-crm-erp-matters\/#primaryimage"},"thumbnailUrl":"\/blog\/wp-content\/uploads\/blog_banner_merge.png","keywords":["Dynamics 365"],"articleSection":["Dynamics 365"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/breaking-silos-combining-crm-erp-matters\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/breaking-silos-combining-crm-erp-matters\/","url":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/breaking-silos-combining-crm-erp-matters\/","name":"Benefits of combining your CRM and ERP systems","isPartOf":{"@id":"https:\/\/www.sherweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/breaking-silos-combining-crm-erp-matters\/#primaryimage"},"image":{"@id":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/breaking-silos-combining-crm-erp-matters\/#primaryimage"},"thumbnailUrl":"\/blog\/wp-content\/uploads\/blog_banner_merge.png","datePublished":"2017-12-18T14:00:25+00:00","dateModified":"2019-08-15T14:00:26+00:00","author":{"@id":"https:\/\/www.sherweb.com\/blog\/#\/schema\/person\/42a19dccace310904575a5656cc20976"},"description":"Combining your CRM and ERP can provide several benefits for your business and should be part of your company's future roadmap.","breadcrumb":{"@id":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/breaking-silos-combining-crm-erp-matters\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/breaking-silos-combining-crm-erp-matters\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/breaking-silos-combining-crm-erp-matters\/#primaryimage","url":"\/blog\/wp-content\/uploads\/blog_banner_merge.png","contentUrl":"\/blog\/wp-content\/uploads\/blog_banner_merge.png","width":770,"height":231,"caption":"Combining ERP and CRM"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/breaking-silos-combining-crm-erp-matters\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sherweb.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Microsoft Ecosystem","item":"https:\/\/www.sherweb.com\/blog\/category\/microsoft-ecosystem\/"},{"@type":"ListItem","position":3,"name":"Dynamics 365","item":"https:\/\/www.sherweb.com\/blog\/category\/microsoft-ecosystem\/dynamics-365\/"},{"@type":"ListItem","position":4,"name":"Why combining your CRM and ERP matters"}]},{"@type":"WebSite","@id":"https:\/\/www.sherweb.com\/blog\/#website","url":"https:\/\/www.sherweb.com\/blog\/","name":"Sherweb","description":"More than a cloud marketplace","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sherweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sherweb.com\/blog\/#\/schema\/person\/42a19dccace310904575a5656cc20976","name":"The Sherweb Team","url":"https:\/\/www.sherweb.com\/blog\/author\/the-sherweb-team\/"}]}},"tag_names":["Dynamics 365"],"_links":{"self":[{"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/posts\/12952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/users\/177"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/comments?post=12952"}],"version-history":[{"count":18,"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/posts\/12952\/revisions"}],"predecessor-version":[{"id":19351,"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/posts\/12952\/revisions\/19351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/media\/12954"}],"wp:attachment":[{"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/media?parent=12952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/categories?post=12952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/tags?post=12952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}