{"id":14731,"date":"2018-03-20T19:48:04","date_gmt":"2018-03-20T23:48:04","guid":{"rendered":"https:\/\/www.sherweb.com\/blog\/?p=14731"},"modified":"2019-08-14T15:18:16","modified_gmt":"2019-08-14T19:18:16","slug":"dynamics-partners-reselling-office-365","status":"publish","type":"post","link":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/dynamics-partners-reselling-office-365\/","title":{"rendered":"Making the Case: Why Dynamics Partners Should Resell Office 365"},"content":{"rendered":"

The idea of reselling software licenses has somewhat of a bad reputation among Microsoft Dynamics <\/a>partners. Most see it as a time-consuming task that results in minimal profits. However, the landscape is rapidly changing and as we discussed in a previous blog post<\/a>, there are now numerous benefits to becoming a reseller with the Microsoft Cloud Solution Provider (CSP) program<\/a>.<\/p>\n

One of the main advantages of the CSP is that it makes it easier for you to resell popular Microsoft products such as Office 365<\/a>. Over the years, the Office suite has transformed the world of IT and has made its way into millions of workplaces around the world. We don\u2019t have to tell you that selling Office 365 is a totally different experience than selling a more \u201cniche\u201d product such as Dynamics 365.<\/p>\n

In this article, we\u2019ll show you why selling Office 365 to your Dynamics 365 clients is the low-hanging fruit you\u2019ve ignoring for too long. Keep in mind, it\u2019s not all about revenue. Reselling Office 365 can help your business in a multitude of ways.<\/p>\n

Resell Dynamics 365 Like an Expert with Sherweb<\/a><\/h3>\n

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Leverage Your Existing Client Base<\/h2>\n

Over the years you\u2019ve built up a strong base of Dynamics 365 clients and prospects. You\u2019ve probably invested a fair amount of money acquiring these clients through marketing and sales efforts. Wouldn\u2019t it just make sense to maximize the return on your investment by cross-selling these clients with other products?<\/p>\n

After all, your clients would benefit greatly from integrating Office 365 with their Dynamics 365 solution. We\u2019ll show you later how well these two products work together and how their combination can increase your clients\u2019 overall productivity.<\/p>\n

It\u2019s important to note that this new Office 365 revenue will be recurring. This means that even though your profit margins are slimmer for Office 365, when you add up the licenses over time, you can significantly increase your revenue.<\/p>\n

Selling Office 365 will also lead to more business from these clients. For example, they might need training or consulting to get the best use out of Office 365. As a Dynamics expert you won\u2019t be the one offering these services, but you can always refer those leads to other partners in exchange for a percentage of the contract.<\/p>\n

Click here to download our free ebook on Dynamics 365 and get answers to your questions!<\/a><\/h3>\n

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You\u2019ll Improve Your Value Proposition<\/h2>\n

How do you distinguish yourself from your competitors? And why should your clients choose you rather than another Dynamics expert? Here\u2019s how it works. By adding Office 365 to your product portfolio, you automatically improve your value proposition. Sure, clients will come to you looking for your Dynamics 365 knowledge, but you will become even more valuable to them if you can take care of their Office 365 needs at the same time.<\/p>\n

The more you increase your imprint in your client\u2019s business, the more value you add. More value translates into more business for you. And here\u2019s the best part of all: by being more valuable to your clients, you\u2019re making it harder for them to go to your competitors!<\/p>\n

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Dynamics and Office are a Perfect Match<\/h2>\n

Dynamics 365 and Office 365 are two extremely compatible products.<\/p>\n

Integrating Dynamics 365 with Office 365 will allow your clients to:<\/p>\n