{"id":14760,"date":"2018-03-20T14:34:25","date_gmt":"2018-03-20T18:34:25","guid":{"rendered":"https:\/\/www.sherweb.com\/blog\/?p=14760"},"modified":"2020-10-05T16:09:30","modified_gmt":"2020-10-05T20:09:30","slug":"msp-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.sherweb.com\/blog\/partner\/msp-marketing-strategy\/","title":{"rendered":"3 fundamental keys to a successful MSP marketing strategy"},"content":{"rendered":"

Every MSP wants a competitive edge and grow their business beyond the startup stage. Yet many struggle with getting their digital strategies in place. We get it<\/a>. As an MSP, you\u2019ve probably let marketing fall to the bottom of your list, which is now buried under all your day-to-day tasks. However, if you\u2019re not focusing on your MSP marketing strategy, then how can you possibly survive in today\u2019s rapidly-changing business world?<\/p>\n

3 essential ways to make your MSP marketing strategy a success<\/h2>\n

1) Understand what buyers want & how they want to buy<\/h3>\n

It\u2019s hard enough to keep up with the changing habits of technology buyers. Now we have to know how they\u2019re buying technology too? Yep! Marketing is the name of the game.<\/p>\n

As many services move to the cloud, more and more MSPs are finding themselves in hot water because they don\u2019t know how to manage customer expectations.<\/p>\n

To understand this shift in the marketplace, it\u2019s important to note that people are not necessarily interested in buying technology anymore. You need to make it about the services you\u2019re offering<\/a> around<\/em> the technology you sell.<\/p>\n

So, look for ways to create a unique bundle of essential services instead of selling individual items. Remember, your goal as an MSP is to simplify your offerings in a way that saves your customers time and money. The result? Their technology will not just work better. It will work for them<\/em> and everyone will be happy.<\/p>\n

2) Embrace your website as a sales tool<\/h3>\n

Your website is your secret weapon to attracting your ideal customer. It\u2019s also the best tool to help guide your leads and prospects through the buyer\u2019s journey and conversion. This is why content is king<\/strong>.<\/p>\n

After identifying your customer base, you will unlock the key to the type of content that should be on your website. Appeal to them through various forms of digital dialogue. Wondering where to begin? Start by answering the following questions, and you\u2019ll be on your way to developing a solid MSP marketing strategy.<\/p>\n

To make sure your content is customer-centric:<\/p>\n