{"id":16136,"date":"2018-06-19T22:34:51","date_gmt":"2018-06-20T02:34:51","guid":{"rendered":"https:\/\/www.sherweb.com\/blog\/?p=16136"},"modified":"2019-08-14T10:06:48","modified_gmt":"2019-08-14T14:06:48","slug":"dynamics-365-customer-engagement","status":"publish","type":"post","link":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/dynamics-365-customer-engagement\/","title":{"rendered":"9 Tips To Increase Customer Engagement With Dynamics 365"},"content":{"rendered":"

Customers stand at the core of every business, so successful companies know they need to engage with their customers, not only in the initial sales process but also afterward, when the customer needs service and support. All new business implementations have the final purpose to give the customer a better experience.<\/p>\n

Business CRM users need their attention focused on helping their employees engage with the customer to build and strengthen the relationship. It means we have to change the way we think about CRM.<\/p>\n

 <\/p>\n

Click here to download our free ebook on Dynamics 365 and get answers to your questions!<\/a><\/h3>\n

 <\/p>\n

Two questions arise: How can we use CRM to empower CSRs in the field to fully engage with customers? How can a business generate more leads and sales using Dynamics CRM Customer Engagement module?<\/p>\n

Employees should use the data captured in CRM to improve how they interact with everyone who uses their service. By anticipating needs and preferences, a company can empower its representatives to deliver an unparalleled experience.<\/p>\n

Here\u2019s how Dynamics CRM can help your business.<\/p>\n

 <\/p>\n

1. As a business, you need to deliver a message to your clients<\/h3>\n

Your Dynamics CRM\u00a0holds the insights you need to compose a compelling message. \u00a0Within your software, you can find all your customer\u2019s stories. What products did they buy? Did they have any issues? How have these been communicated and solved? These are all insights into how your organization can fulfil their needs.<\/p>\n

 <\/p>\n

2. Target the right audience to deliver the right messages<\/h3>\n

After you\u2019ve identified and developed your message, decide which groups are most interested in what you have to say. Dynamics CRM has a vast range of ways to\u00a0segment your customer, prospect and partner data, and create a targeted distribution list. This allows you to communicate in more personalized ways.<\/p>\n

Before sending your message, make sure it reflects the language and priorities of your audience. Those in the high managerial chain usually focus on profitability, while marketing people focus on lead generation, and searching for the right tools to monitor and improve their effectiveness.<\/p>\n

By understanding and speaking directly to the needs of your audience, you can definitively improve the results of your engagement activities.<\/p>\n

 <\/p>\n

3. Choose the correct timing<\/h3>\n

As a business, it is essential to consider timing and frequency when developing a customer engagement campaign. Timing means that you should not talk about the fiscal year in September or recommend a renewal immediately after you\u2019ve purchased a product or service. Dynamics CRM can alert you to a customer\u2019s recent issues and tell you when to recommend an upgrade or the purchase of an add-on product.<\/p>\n

Regarding frequency, let\u2019s say you are working on an email campaign. You\u2019ll want to communicate often enough to stay top of mind, but not so frequently that you increase opt-outs. And what\u2019s the right amount for social media? Although some may argue that more is better when it comes to posting, it\u2019s equally important that your posts are meaningful and have value. Companies should create rich, compelling content and post at the right frequency.<\/p>\n

You\u2019ll increase customer loyalty and satisfaction if you engage with them proactively and anticipate their needs.<\/p>\n

 <\/p>\n

4. Automated campaigns to take care of your leads<\/h3>\n

Within Dynamics CRM you can create campaigns, emails or landing pages that have an intuitive interface to attract potential customers. Configure and personalize templates and manage events that gather data and keep leads engaged throughout your sales cycle.<\/p>\n

 <\/p>\n

5. Better customer insights = better decisions<\/h3>\n

How can you obtain customer insights? Create online forms and store the information to identify customer interests and market trends. You can also generate scores based on criteria you decide.<\/p>\n

<\/h3>\n

6. Self-service portals to drive customer engagement<\/h3>\n

Organisations \u00a0need to acknowledge and work with their customers\u2019 desire for independence and flexibility. Customer self-service is a combination of contact centres\u00a0, CRM systems, technical support teams, and service or product information behind a single online \u2018omni-portal\u2019 for customers to access when they need it.<\/p>\n

How can you integrate sales-driven (lead-centred\u00a0) and marketing-driven (contact-centred\u00a0) processes using Dynamics CRM? Try these techniques:<\/p>\n

 <\/p>\n

7. Automatically generate contacts for \u201corphaned\u201d leads<\/h3>\n

Some Dynamics 365 for Marketing features require that each lead has a contact associated with it. However, many sales processes have leads created at the first step, so they won\u2019t necessarily have a contact record associated with them.<\/p>\n

This situation can easily be solved using a Dynamics 365 custom workflow. It automatically generates and links a contact record for each new or existing unmatched lead record.<\/p>\n

 <\/p>\n

8. Build marketing segments by querying lead records<\/h3>\n

As you create contacts from an orphaned lead, you will make marketing contacts easy to tell apart from sales contacts so you can set up custom views that show the right contacts to the right people.<\/p>\n

It will also ensure that leads first qualify with marketing and then move to sales. When a salesperson user profile enters a lead, the system will assume that the sales team has engaged with that lead, just as they would with a marketing-qualified lead.<\/p>\n

It\u2019s a win-win situation, and you also maintain a clean database that includes both qualified and non-qualified contacts while avoiding duplicates and orphaned records.<\/p>\n

 <\/p>\n

9. Separate the automatically generated contacts<\/h3>\n

You can use a flag on the contact entity called \u201cmarketingonly.\u201d This will differentiate contacts that have been automatically generated (marketing-only) from other types of contacts. This simple flag will make it simple to set up list views for salespeople who only need to see sales-qualified contacts.<\/p>\n

I hope this post has given you valuable insights on how to use Customer Engagement to increase your business potential.<\/p>\n","protected":false},"excerpt":{"rendered":"

Customers stand at the core of every business, so successful companies know they need to engage w","protected":false},"author":177,"featured_media":16147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[652],"tags":[598],"class_list":["post-16136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dynamics-365","tag-dynamics-365"],"yoast_head":"\n9 Tips To Increase Customer Engagement With Dynamics 365<\/title>\n<meta name=\"description\" content=\"Nowadays, CRM is about more than just tracking sales contacts and opportunities. It's about increasing customer engagement. Here are 9 tips on how to do it with Dynamics 365.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/dynamics-365-customer-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Tips To Increase Customer Engagement With Dynamics 365\" \/>\n<meta property=\"og:description\" content=\"Nowadays, CRM is about more than just tracking sales contacts and opportunities. It's about increasing customer engagement. Here are 9 tips on how to do it with Dynamics 365.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/dynamics-365-customer-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Sherweb\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sherweb\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-20T02:34:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-14T14:06:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sherweb.com\/blog\/wp-content\/uploads\/06-How-to-increase-customer-engagement-with.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"469\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The Sherweb Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SherWeb\" \/>\n<meta name=\"twitter:site\" content=\"@SherWeb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Sherweb Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/microsoft-ecosystem\\\/dynamics-365\\\/dynamics-365-customer-engagement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/microsoft-ecosystem\\\/dynamics-365\\\/dynamics-365-customer-engagement\\\/\"},\"author\":{\"name\":\"The Sherweb Team\",\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/#\\\/schema\\\/person\\\/42a19dccace310904575a5656cc20976\"},\"headline\":\"9 Tips To Increase Customer Engagement With Dynamics 365\",\"datePublished\":\"2018-06-20T02:34:51+00:00\",\"dateModified\":\"2019-08-14T14:06:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/microsoft-ecosystem\\\/dynamics-365\\\/dynamics-365-customer-engagement\\\/\"},\"wordCount\":955,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/microsoft-ecosystem\\\/dynamics-365\\\/dynamics-365-customer-engagement\\\/#primaryimage\"},\"thumbnailUrl\":\"\\\/blog\\\/wp-content\\\/uploads\\\/06-How-to-increase-customer-engagement-with.png\",\"keywords\":[\"Dynamics 365\"],\"articleSection\":[\"Dynamics 365\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/microsoft-ecosystem\\\/dynamics-365\\\/dynamics-365-customer-engagement\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/microsoft-ecosystem\\\/dynamics-365\\\/dynamics-365-customer-engagement\\\/\",\"url\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/microsoft-ecosystem\\\/dynamics-365\\\/dynamics-365-customer-engagement\\\/\",\"name\":\"9 Tips To Increase Customer Engagement With Dynamics 365\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/microsoft-ecosystem\\\/dynamics-365\\\/dynamics-365-customer-engagement\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/microsoft-ecosystem\\\/dynamics-365\\\/dynamics-365-customer-engagement\\\/#primaryimage\"},\"thumbnailUrl\":\"\\\/blog\\\/wp-content\\\/uploads\\\/06-How-to-increase-customer-engagement-with.png\",\"datePublished\":\"2018-06-20T02:34:51+00:00\",\"dateModified\":\"2019-08-14T14:06:48+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/#\\\/schema\\\/person\\\/42a19dccace310904575a5656cc20976\"},\"description\":\"Nowadays, CRM is about more than just tracking sales contacts and opportunities. It's about increasing customer engagement. Here are 9 tips on how to do it with Dynamics 365.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/microsoft-ecosystem\\\/dynamics-365\\\/dynamics-365-customer-engagement\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/microsoft-ecosystem\\\/dynamics-365\\\/dynamics-365-customer-engagement\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/microsoft-ecosystem\\\/dynamics-365\\\/dynamics-365-customer-engagement\\\/#primaryimage\",\"url\":\"\\\/blog\\\/wp-content\\\/uploads\\\/06-How-to-increase-customer-engagement-with.png\",\"contentUrl\":\"\\\/blog\\\/wp-content\\\/uploads\\\/06-How-to-increase-customer-engagement-with.png\",\"width\":1200,\"height\":469,\"caption\":\"Dynamics 365 Customer Engagement\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/microsoft-ecosystem\\\/dynamics-365\\\/dynamics-365-customer-engagement\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Microsoft Ecosystem\",\"item\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/category\\\/microsoft-ecosystem\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Dynamics 365\",\"item\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/category\\\/microsoft-ecosystem\\\/dynamics-365\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"9 Tips To Increase Customer Engagement With Dynamics 365\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/\",\"name\":\"Sherweb\",\"description\":\"More than a cloud marketplace\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/#\\\/schema\\\/person\\\/42a19dccace310904575a5656cc20976\",\"name\":\"The Sherweb Team\",\"url\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/author\\\/the-sherweb-team\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"9 Tips To Increase Customer Engagement With Dynamics 365","description":"Nowadays, CRM is about more than just tracking sales contacts and opportunities. It's about increasing customer engagement. Here are 9 tips on how to do it with Dynamics 365.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/dynamics-365-customer-engagement\/","og_locale":"en_US","og_type":"article","og_title":"9 Tips To Increase Customer Engagement With Dynamics 365","og_description":"Nowadays, CRM is about more than just tracking sales contacts and opportunities. It's about increasing customer engagement. Here are 9 tips on how to do it with Dynamics 365.","og_url":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/dynamics-365-customer-engagement\/","og_site_name":"Sherweb","article_publisher":"https:\/\/www.facebook.com\/Sherweb","article_published_time":"2018-06-20T02:34:51+00:00","article_modified_time":"2019-08-14T14:06:48+00:00","og_image":[{"width":1200,"height":469,"url":"https:\/\/www.sherweb.com\/blog\/wp-content\/uploads\/06-How-to-increase-customer-engagement-with.png","type":"image\/png"}],"author":"The Sherweb Team","twitter_card":"summary_large_image","twitter_creator":"@SherWeb","twitter_site":"@SherWeb","twitter_misc":{"Written by":"The Sherweb Team","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/dynamics-365-customer-engagement\/#article","isPartOf":{"@id":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/dynamics-365-customer-engagement\/"},"author":{"name":"The Sherweb Team","@id":"https:\/\/www.sherweb.com\/blog\/#\/schema\/person\/42a19dccace310904575a5656cc20976"},"headline":"9 Tips To Increase Customer Engagement With Dynamics 365","datePublished":"2018-06-20T02:34:51+00:00","dateModified":"2019-08-14T14:06:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/dynamics-365-customer-engagement\/"},"wordCount":955,"commentCount":0,"image":{"@id":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/dynamics-365-customer-engagement\/#primaryimage"},"thumbnailUrl":"\/blog\/wp-content\/uploads\/06-How-to-increase-customer-engagement-with.png","keywords":["Dynamics 365"],"articleSection":["Dynamics 365"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/dynamics-365-customer-engagement\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/dynamics-365-customer-engagement\/","url":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/dynamics-365-customer-engagement\/","name":"9 Tips To Increase Customer Engagement With Dynamics 365","isPartOf":{"@id":"https:\/\/www.sherweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/dynamics-365-customer-engagement\/#primaryimage"},"image":{"@id":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/dynamics-365-customer-engagement\/#primaryimage"},"thumbnailUrl":"\/blog\/wp-content\/uploads\/06-How-to-increase-customer-engagement-with.png","datePublished":"2018-06-20T02:34:51+00:00","dateModified":"2019-08-14T14:06:48+00:00","author":{"@id":"https:\/\/www.sherweb.com\/blog\/#\/schema\/person\/42a19dccace310904575a5656cc20976"},"description":"Nowadays, CRM is about more than just tracking sales contacts and opportunities. It's about increasing customer engagement. Here are 9 tips on how to do it with Dynamics 365.","breadcrumb":{"@id":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/dynamics-365-customer-engagement\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/dynamics-365-customer-engagement\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/dynamics-365-customer-engagement\/#primaryimage","url":"\/blog\/wp-content\/uploads\/06-How-to-increase-customer-engagement-with.png","contentUrl":"\/blog\/wp-content\/uploads\/06-How-to-increase-customer-engagement-with.png","width":1200,"height":469,"caption":"Dynamics 365 Customer Engagement"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/dynamics-365-customer-engagement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sherweb.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Microsoft Ecosystem","item":"https:\/\/www.sherweb.com\/blog\/category\/microsoft-ecosystem\/"},{"@type":"ListItem","position":3,"name":"Dynamics 365","item":"https:\/\/www.sherweb.com\/blog\/category\/microsoft-ecosystem\/dynamics-365\/"},{"@type":"ListItem","position":4,"name":"9 Tips To Increase Customer Engagement With Dynamics 365"}]},{"@type":"WebSite","@id":"https:\/\/www.sherweb.com\/blog\/#website","url":"https:\/\/www.sherweb.com\/blog\/","name":"Sherweb","description":"More than a cloud marketplace","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sherweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sherweb.com\/blog\/#\/schema\/person\/42a19dccace310904575a5656cc20976","name":"The Sherweb Team","url":"https:\/\/www.sherweb.com\/blog\/author\/the-sherweb-team\/"}]}},"tag_names":["Dynamics 365"],"_links":{"self":[{"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/posts\/16136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/users\/177"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/comments?post=16136"}],"version-history":[{"count":14,"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/posts\/16136\/revisions"}],"predecessor-version":[{"id":19210,"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/posts\/16136\/revisions\/19210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/media\/16147"}],"wp:attachment":[{"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/media?parent=16136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/categories?post=16136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/tags?post=16136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}