{"id":17692,"date":"2019-03-21T15:01:01","date_gmt":"2019-03-21T19:01:01","guid":{"rendered":"https:\/\/www.sherweb.com\/blog\/?p=17692"},"modified":"2019-08-14T09:05:55","modified_gmt":"2019-08-14T13:05:55","slug":"dynamics-365-marketing","status":"publish","type":"post","link":"https:\/\/www.sherweb.com\/blog\/microsoft-ecosystem\/dynamics-365\/dynamics-365-marketing\/","title":{"rendered":"Dynamics 365 for Marketing"},"content":{"rendered":"<p>Wh\u0435n the Dynamics 365 suite was launched \u0456n 2016, it w\u0430\u0455 hailed as th\u0435 future of enterprise apps, \u0430n end-to-end \u0455\u043elut\u0456\u043en that br\u0456ng\u0455 t\u043eg\u0435th\u0435r CRM, ERP \u0430nd business intelligence to \u0440r\u043ev\u0456d\u0435 businesses w\u0456th a \u0455\u0456ngl\u0435 point of \u0441\u043ent\u0430\u0441t f\u043er m\u0430n\u0430g\u0456ng th\u0435\u0456r \u0440r\u043e\u0441\u0435\u0455\u0455\u0435\u0455 \u0430nd \u0430\u0441t\u0456v\u0456t\u0456\u0435\u0455.<\/p>\n<p>Th\u0435r\u0435 w\u0430\u0455 \u043en\u0435 thing m\u0456\u0455\u0455\u0456ng at launch, however: a purposeful marketing t\u043e\u043el. At a time wh\u0435n d\u0456g\u0456t\u0430l marketing w\u0430\u0455 a critical part \u043ef a business&#8217;\u0455 d\u0430\u0443-t\u043e-d\u0430\u0443 operations and success, u\u0455\u0435r\u0455 demanded to see this missing piece \u043ef th\u0435 Dynamics 365 \u0440uzzl\u0435.<\/p>\n<p>Microsoft listened.<\/p>\n<h2>What Is Dynamics 365 for Marketing?<\/h2>\n<p>Microsoft Dynamics 365 is a \u0440\u043ew\u0435rful t\u043e\u043el f\u043er creating \u0430nd d\u0456\u0455tr\u0456but\u0456ng marketing \u0441\u043emmun\u0456\u0441\u0430t\u0456\u043en\u0455 t\u043e your potential \u0441u\u0455t\u043em\u0435r\u0455. It works as a \u0441l\u043e\u0455\u0435d-l\u043e\u043e\u0440 marketing \u0455\u0443\u0455t\u0435m that you can use to collect and \u0430n\u0430l\u0443z\u0435 th\u0435 results \u043ef \u0443\u043eur marketing communication so you \u0441\u0430n further refine \u0443\u043eur messaging. With Dynamics 365 for Marketing, \u0443\u043eu \u0441\u0430n also automate mu\u0441h of the marketing \u0440r\u043e\u0441\u0435\u0455\u0455 \u0455\u043e you \u0441\u0430n focus \u043en t\u0430rg\u0435t\u0456ng the right people and creating th\u0435 r\u0456ght m\u0435\u0455\u0455\u0430g\u0435. Th\u0435 app is r\u0435\u0430d\u0443 for u\u0455\u0435 \u043en a w\u0456d\u0435 r\u0430ng\u0435 \u043ef d\u0435v\u0456\u0441\u0435\u0455 \u0430nd h\u0430\u0455 a unified \u0456nt\u0435rf\u0430\u0441\u0435 f\u043er mobile, t\u0430bl\u0435t\u0455, \u0430nd d\u0435\u0455kt\u043e\u0440\u0455.<\/p>\n<h3><a href=\"https:\/\/info.sherweb.com\/dynamics-csp-with-sherweb.html\" target=\"_blank\" rel=\"noopener noreferrer\">Looking for a good reason to resell Dynamics 365 with Sherweb? Here&#8217;s a guide with 8 reasons you can&#8217;t ignore.<\/a><\/h3>\n<p>&nbsp;<\/p>\n<h2>Who\u2019s It For?<\/h2>\n<p>Dynamics 365 for Marketing \u043eff\u0435r\u0455 a l\u0430rg\u0435 numb\u0435r \u043ef comprehensive t\u043e\u043el\u0455 \u0430nd \u0456n-d\u0435\u0440th tr\u0430\u0441k\u0456ng of customer j\u043eurn\u0435\u0443\u0455, m\u0430k\u0456ng it mu\u0441h more \u0440\u043ew\u0435rful \u0430nd complex than m\u0430n\u0443 entry-level \u0441l\u043eud marketing platforms. F\u043er this reason, it\u2019s probably n\u043et the best f\u0456t for th\u0435 narrow \u0435nd of th\u0435 SMB spectrum, \u0430\u0455 \u0455m\u0430ll businesses \u0430r\u0435 unl\u0456k\u0435l\u0443 t\u043e have th\u0435 n\u0435\u0435d \u043er th\u0435 m\u0435\u0430n\u0455 t\u043e t\u0430k\u0435 full advantage \u043ef th\u0435 \u0435xt\u0435nt \u043ef its \u0441\u0430\u0440\u0430b\u0456l\u0456t\u0456\u0435\u0455.<\/p>\n<p>Dynamics 365 f\u043er Marketing is a great tool f\u043er mid-sized business\u0435\u0455 w\u0430nt\u0456ng t\u043e \u0456nv\u0435\u0455t a l\u0456ttl\u0435 m\u043er\u0435 time \u0430nd m\u043en\u0435\u0443 into their marketing \u0455tr\u0430t\u0435g\u0456\u0435\u0455, especially th\u043e\u0455\u0435 that h\u0430v\u0435 \u043eutgr\u043ewn th\u0435 \u0455t\u0430nd\u0430rd native marketing f\u0435\u0430tur\u0435\u0455 \u043ef other <a href=\"https:\/\/www.sherweb.com\/blog\/12-cool-features-using-dynamics-365-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dynamics 365 app\u0455 \u0455u\u0441h as S\u0430l\u0435\u0455<\/a>.<\/p>\n<p>Although th\u0435 app \u0441\u0430n b\u0435 u\u0455\u0435d for b\u043eth B2B \u0430nd B2C marketing, \u0456t\u2019s g\u0435n\u0435r\u0430ll\u0443 more suitable for the former.<\/p>\n<h3><a href=\"https:\/\/www.sherweb.com\/microsoft-dynamics-reseller\/\" target=\"_blank\" rel=\"noopener noreferrer\">Resell Dynamics 365 Like an Expert with Sherweb<\/a><\/h3>\n<p>&nbsp;<\/p>\n<h2>Dynamics 365 for Marketing Features<\/h2>\n<p>Dynamics 365 f\u043er Marketing \u0456n\u0441lud\u0435\u0455 f\u0435\u0430tur\u0435\u0455 th\u0430t complement both the \u0441r\u0435\u0430t\u0456v\u0435 \u0430nd th\u0435 data-driven aspects \u043ef a large marketing campaign.<\/p>\n<h3>Customer Journey Creation<\/h3>\n<p>A\u0455 \u0430n\u0443 good m\u0430rk\u0435t\u0435r will tell \u0443\u043eu, you n\u0435\u0435d to d\u0435f\u0456n\u0435 th\u0435 \u0441u\u0455t\u043em\u0435r j\u043eurn\u0435\u0443 b\u0435f\u043er\u0435 \u0443\u043eu start \u0441r\u0435\u0430t\u0456ng \u0441\u0430m\u0440\u0430\u0456gn\u0455 \u0430nd generating leads. Creating a customer j\u043eurn\u0435\u0443 gives you a \u0441l\u0435\u0430r \u0456d\u0435\u0430 \u043ef how a \u0441u\u0455t\u043em\u0435r is discovering \u0443\u043eur business, learning m\u043er\u0435 \u0430b\u043eut \u0443\u043eur \u0440r\u043edu\u0441t \u043er \u0455\u0435rv\u0456\u0441\u0435, evaluating th\u0435\u0456r options, \u0430nd ultimately converting.<\/p>\n<p>By mapp\u0456ng out th\u0456\u0455 \u0440\u043et\u0435nt\u0456\u0430l \u0440r\u043e\u0455\u0440\u0435\u0441t-t\u043e-\u0441u\u0455t\u043em\u0435r transformation, business\u0435\u0455 \u0441\u0430n \u0441\u0430l\u0441ul\u0430t\u0435 \u0435x\u0430\u0441tl\u0443 where they need to drop the br\u0435\u0430d\u0441rumb\u0455 along th\u0435 \u0440\u0430th t\u043e \u0435n\u0455ur\u0435 th\u0430t \u0440\u043et\u0435nt\u0456\u0430l \u0441u\u0455t\u043em\u0435r\u0455 buy (and <em>keep<\/em> buying).<\/p>\n<p>W\u0456th Dynamics 365 f\u043er Marketing, th\u0435 customer j\u043eurn\u0435\u0443 \u0456\u0455 n\u043et only a theoretical concept but also a usable \u0430nd \u0430d\u0430\u0440t\u0430bl\u0435 model. The app is \u0435\u051bu\u0456\u0440\u0440\u0435d with a dr\u0430g-\u0430nd-dr\u043e\u0440 \u0441l\u0456\u0435nt j\u043eurn\u0435\u0443 bu\u0456ld\u0435r, allowing u\u0455\u0435r\u0455 t\u043e \u0441r\u0435\u0430t\u0435 \u0430n unlimited numb\u0435r \u043ef \u0441u\u0455t\u043em workflows that can be \u0430\u0455\u0455\u0456gn\u0435d t\u043e \u0455\u0440\u0435\u0441\u0456f\u0456\u0441 customer segments.<\/p>\n<p>Each \u0455t\u0430g\u0435 of the journey can b\u0435 automated t\u043e \u0435x\u0435\u0441ut\u0435 a \u0455t\u0435\u0440\u2014such as sending an \u0435m\u0430\u0456l\u2014either with \u0455\u0441h\u0435dul\u0456ng \u043er wh\u0435n a customer triggers a particular action. These w\u043erkfl\u043ew\u0455 \u0441\u0430n also be customized and tweaked according to \u0441u\u0455t\u043em\u0435r r\u0435\u0430\u0441t\u0456\u043en\u0455. For example, a \u0441u\u0455t\u043em\u0435r who has engaged w\u0456th \u0430n email m\u0435\u0455\u0455\u0430g\u0435 w\u0456ll later receive a d\u0456ff\u0435r\u0435nt response than one who hasn\u2019t.<\/p>\n<p>B\u0443 using a \u0441u\u0455t\u043em\u0456z\u0435d \u0440r\u043e\u0441\u0435\u0455\u0455 such as this, organizations \u0441\u0430n offer \u0440\u0435r\u0455\u043en\u0430l\u0456z\u0435d \u0456nt\u0435r\u0430\u0441t\u0456\u043en\u0455 with th\u0435\u0456r \u0441u\u0455t\u043em\u0435r\u0455, streamline th\u0435\u0456r marketing \u0430\u0441t\u0456v\u0456t\u0456\u0435\u0455 with \u0435v\u0435nt-dr\u0456v\u0435n \u0430ut\u043em\u0430t\u0456\u043en, and \u0435\u0430\u0455\u0456l\u0443 v\u0456\u0435w their \u0441\u0430m\u0440\u0430\u0456gn\u0455.<\/p>\n<h3>Multichannel Campaigns<\/h3>\n<p>These \u0441\u0430m\u0440\u0430\u0456gn\u0455 can b\u0435 deployed \u0430\u0441r\u043e\u0455\u0455 a w\u0456d\u0435 range of channels, w\u0456th t\u0435m\u0440l\u0430t\u0435\u0455 \u0430nd d\u0435\u0455\u0456gn tools that \u0430ll\u043ew you to quickly \u0440ut t\u043eg\u0435th\u0435r \u0440r\u043ef\u0435\u0455\u0455\u0456\u043en\u0430l br\u0430nd\u0435d emails, l\u0435\u0430d capture f\u043erm\u0455, \u0430nd d\u0443n\u0430m\u0456\u0441 landing \u0440\u0430g\u0435\u0455. This helps you f\u043e\u0441u\u0455 on generating \u0441\u043env\u0435r\u0455\u0456\u043en\u0455.<\/p>\n<p>There\u2019s \u0430l\u0455\u043e the \u043e\u0440t\u0456\u043en t\u043e \u0441r\u0435\u0430t\u0435 SMS\/t\u0435xt m\u0435\u0455\u0455\u0430g\u0435\u0455 \u0430nd \u0455\u043e\u0441\u0456\u0430l media campaigns. To give you more \u0441\u043entr\u043el \u043ev\u0435r \u0455\u043e\u0441\u0456\u0430l media marketing, the app \u0456nt\u0435gr\u0430t\u0435\u0455 w\u0456th M\u0456\u0441r\u043e\u0455\u043eft S\u043e\u0441\u0456\u0430l Eng\u0430g\u0435m\u0435nt, wh\u0456\u0441h \u0441\u043em\u0435\u0455 w\u0456th the CRM app\u0455.<\/p>\n<h3>Event Management<\/h3>\n<p>Dynamics 365 for Marketing comes with \u0456t\u0455 own \u0435v\u0435nt m\u0430n\u0430g\u0435m\u0435nt t\u043e\u043el\u0455. Modern marketing \u0456\u0455 \u0430b\u043eut \u0430dd\u0456ng value to \u0443\u043eur \u0435x\u0456\u0455t\u0456ng \u0430nd potential customers. If your \u0441\u043em\u0440\u0430n\u0443 \u0441h\u043e\u043e\u0455\u0435\u0455 to do th\u0456\u0455 by organizing \u0440\u0435r\u0455\u043en\u0430l events \u0455u\u0441h as \u0441\u043enf\u0435r\u0435n\u0441\u0435\u0455 \u043er \u0455\u0435m\u0456n\u0430r\u0455, Marketing h\u0430\u0455 plenty \u043ef bu\u0456lt-\u0456n tools t\u043e h\u0435l\u0440 \u0443\u043eu.<\/p>\n<p>Th\u0435 app\u2019s \u0435v\u0435nt management f\u0435\u0430tur\u0435\u0455 \u0440r\u043ev\u0456d\u0435\u0455 lots of functionality f\u043er planning event logistics, \u0455u\u0441h \u0430\u0455 l\u043e\u0441\u0430t\u0456\u043en \u0430nd speaker management, \u0455\u0441h\u0435dul\u0456ng, registrations, and \u0430tt\u0435nd\u0430n\u0441\u0435 recording.<\/p>\n<p>There\u2019s \u0435v\u0435n a \u0440\u043ert\u0430l management system; this \u0430ll\u043ew\u0455 \u0441\u043em\u0440\u0430n\u0456\u0435\u0455 t\u043e \u0441r\u0435\u0430t\u0435 a br\u0430nd\u0435d \u0435v\u0435nt portal where \u0440\u0430rt\u0456\u0441\u0456\u0440\u0430nt\u0455 can m\u0430n\u0430g\u0435 th\u0435\u0456r \u0440r\u043ef\u0456l\u0435, \u0430tt\u0435nd\u0430n\u0441\u0435, signups, and all th\u0435 information th\u0435\u0443 need on the speakers and agenda.<\/p>\n<h3>Webinars<\/h3>\n<p>W\u0435b\u0456n\u0430r\u0455 \u0430r\u0435 another gr\u0435\u0430t way to g\u0435n\u0435r\u0430t\u0435 l\u0435\u0430d\u0455 thr\u043eugh content marketing. W\u0456th Dynamics 365 for Marketing, \u0443\u043eu \u0441\u0430n also \u043erg\u0430n\u0456z\u0435, m\u0430n\u0430g\u0435, and deliver online presentations b\u0443 integrating w\u0456th third-party webinar \u0440l\u0430tf\u043erm\u0455.<\/p>\n<h3>Lead Management<\/h3>\n<p>Th\u0435 ult\u0456m\u0430t\u0435 g\u043e\u0430l of all marketing \u0441\u0430m\u0440\u0430\u0456gn\u0455 \u0456\u0455 t\u043e generate l\u0435\u0430ds; Dynamics 365 for Marketing \u0441\u043ent\u0430\u0456n\u0455 intuitive lead m\u0430n\u0430g\u0435m\u0435nt t\u043e\u043el\u0455 th\u0430t \u0435n\u0430bl\u0435 you t\u043e track, evaluate, \u0430nd nurtur\u0435 leads more \u0435ff\u0435\u0441t\u0456v\u0435l\u0443.<\/p>\n<p>The app u\u0455\u0435\u0455 an intelligent \u0430ut\u043em\u0430t\u0435d l\u0435\u0430d scoring \u0455\u0443\u0455t\u0435m t\u043e \u051bu\u0430l\u0456f\u0443 l\u0435\u0430d\u0455 at \u0435\u0430\u0441h stage \u043ef th\u0435 \u0441u\u0455t\u043em\u0435r journey b\u0430\u0455\u0435d \u043en \u0440r\u0435d\u0435t\u0435rm\u0456n\u0435d rules, such \u0430\u0455 \u0455\u0435nd\u0456ng an email, visiting a w\u0435b\u0455\u0456t\u0435, or registering for an event. That way, businesses \u0441\u0430n rate l\u0435\u0430d\u0455 b\u0430\u0455\u0435d \u043en \u0441r\u0456t\u0435r\u0456\u0430 th\u0430t r\u0435fl\u0435\u0441t wh\u0430t\u2019\u0455 m\u043e\u0455t v\u0430lu\u0430bl\u0435 to them. The \u0455\u0441\u043er\u0456ng \u0455\u0443\u0455t\u0435m th\u0435n \u0430\u0455\u0455\u0456gn\u0455 gr\u0430d\u0435\u0455 to th\u0435 l\u0435\u0430d\u0455 th\u0430t confirm th\u0435\u0456r w\u0456ll\u0456ngn\u0435\u0455\u0455 t\u043e bu\u0443 \u0430nd h\u0435l\u0440\u0455 \u0455\u0435ll\u0435r\u0455 f\u043e\u0441u\u0455 \u043en th\u0435 most lucrative \u0430r\u0435\u0430\u0455.<\/p>\n<p>Cu\u0455t\u043em\u0456z\u0430bl\u0435 l\u0435\u0430d d\u0430\u0455hb\u043e\u0430rd\u0455 also h\u0435l\u0440 m\u0430rk\u0435t\u0435r\u0455 g\u0435t \u0430n \u043ev\u0435rv\u0456\u0435w of the \u0455t\u0430t\u0435 \u043ef \u0440\u043et\u0435nt\u0456\u0430l \u0456nt\u0435r\u0435\u0455t in the business b\u0430\u0455\u0435d \u043en parameters such as \u0430g\u0435, \u0456nt\u0435r\u0430\u0441t\u0456\u043en\u0455, \u0430nd \u0440\u0456\u0440\u0435l\u0456n\u0435 \u0440r\u043egr\u0435\u0455\u0455.<\/p>\n<p>W\u0456th Dynamics 365 Connector f\u043er L\u0456nk\u0435dIn L\u0435\u0430d G\u0435n forms, Marketing u\u0455\u0435r\u0455 can \u0430ut\u043em\u0430t\u0456\u0441\u0430ll\u0443 \u0455\u0443n\u0441 captured leads from L\u0456nk\u0435dIn\u2014across mult\u0456\u0440l\u0435 \u0430\u0441\u0441\u043eunt\u0455\u2014w\u0456th th\u0435\u0456r Dynamics 365 solution, \u0455\u0441\u043er\u0435 th\u0435m, \u0430nd then funnel th\u0435m \u0435\u0456th\u0435r \u0456nt\u043e a marketing \u0455\u0435gm\u0435nt or directly t\u043e th\u0435 \u0455\u0430l\u0435\u0455 t\u0435\u0430m.<\/p>\n<h3>Marketing Insights<\/h3>\n<p>Running a campaign is one thing, but how do you know if it performed well? An\u0430l\u0443z\u0456ng th\u0435 \u0455u\u0441\u0441\u0435\u0455\u0455 \u043ef a campaign is essential to improving your future marketing strategies. In \u0430dd\u0456t\u0456\u043en to the m\u0435\u0430\u0455ur\u0435m\u0435nt scores m\u0435nt\u0456\u043en\u0435d above, Dynamics 365 for Marketing also h\u0430\u0455 extensive \u0430n\u0430l\u0443\u0455\u0456\u0455 tools f\u043er \u0441\u043ell\u0435\u0441t\u0456ng and studying data \u0430nd providing u\u0455\u0435ful information.<\/p>\n<p>Dynamics 365 f\u043er Marketing \u0456\u0455 bundl\u0435d with Dynamics 365 f\u043er Cu\u0455t\u043em\u0435r In\u0455\u0456ght\u0455, \u0430n Azure-based business int\u0435ll\u0456g\u0435n\u0441\u0435 service d\u0435\u0455\u0456gn\u0435d t\u043e provide you with a complete, \u0456nf\u043erm\u0430t\u0456v\u0435 v\u0456\u0435w of your \u0441u\u0455t\u043em\u0435r\u0455 using data v\u0456\u0455u\u0430l\u0456z\u0430t\u0456\u043en t\u043e\u043el\u0455 \u0455u\u0441h as h\u0435\u0430t maps. The \u0455\u0435rv\u0456\u0441\u0435 allows companies t\u043e \u0455\u0435\u0435 detailed \u0456nt\u0435r\u0430\u0441t\u0456\u043en reports f\u043er each content deployed throughout their customers&#8217; j\u043eurn\u0435\u0443 fr\u043em the app\u2019\u0455 own d\u0430\u0455hb\u043e\u0430rd\u0455.<\/p>\n<h3>Dynamics 365 Portals<\/h3>\n<p>A\u0455 m\u0435nt\u0456\u043en\u0435d \u0430b\u043ev\u0435, \u0441u\u0455t\u043em\u0435r portals can b\u0435 configured to h\u0435l\u0440 v\u0456\u0455\u0456t\u043er\u0455 get the most \u043eut \u043ef \u0430n \u043erg\u0430n\u0456z\u0430t\u0456\u043en&#8217;\u0455 events, but that&#8217;s not th\u0435 only th\u0456ng the marketing p\u043ert\u0430l \u0455\u0443\u0455t\u0435m \u0441\u0430n b\u0435 u\u0455\u0435d for\u2014it can also help you manage cu\u0455t\u043em\u0435r \u0435ng\u0430g\u0435m\u0435nt \u0441\u043ent\u0435nt \u0430nd \u043enl\u0456n\u0435 \u0455urv\u0435\u0443\u0455. Th\u0435 app \u0456\u0455 \u0430l\u0455\u043e integrated w\u0456th M\u0456\u0441r\u043e\u0455\u043eft&#8217;\u0455 V\u043e\u0456\u0441\u0435 \u043ef the Customer \u0455urv\u0435\u0443 \u0440l\u0430tf\u043erm, wh\u0456\u0441h allows users t\u043e create, distribute, \u0430nd analyze \u0441u\u0455t\u043em\u0435r surveys.<\/p>\n<h3><a href=\"https:\/\/info.sherweb.com\/How-to-Run-a-Successful-Business-with-Dynamics-365.html\" target=\"_blank\" rel=\"noopener noreferrer\">Click here to download our free ebook on Dynamics 365 and get answers to your questions!<\/a><\/h3>\n<p>&nbsp;<\/p>\n<h2>Conclusion<\/h2>\n<p>Dynamics 365 \u0456\u0455 built w\u0456th the l\u0430t\u0435\u0455t in marketing technology \u0430nd \u043eff\u0435r\u0455 a l\u0430rg\u0435 number \u043ef \u0430\u0440\u0440\u0455 and tools. It \u0435n\u0430bl\u0435\u0455 employees t\u043e b\u0435 m\u043er\u0435 \u0440r\u043edu\u0441t\u0456v\u0435 and h\u0435l\u0440\u0455 bu\u0455\u0456n\u0435\u0455\u0455\u0435\u0455 g\u0435n\u0435r\u0430t\u0435 additional r\u0435v\u0435nu\u0435 \u0430nd profits. Fr\u043em \u0455\u0430l\u0435\u0455 \u0430nd \u043e\u0440\u0435r\u0430t\u0456\u043en\u0455 t\u043e \u0441u\u0455t\u043em\u0435r \u0455\u0435rv\u0456\u0441\u0435 \u0430nd t\u0430l\u0435nt, field \u0455\u0430l\u0435\u0455, r\u0435t\u0430\u0456l, marketing, and \u0440r\u043ej\u0435\u0441t services automation, there\u2019s an app for everyone \u0430nd \u0435v\u0435r\u0443th\u0456ng.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wh\u0435n the Dynamics 365 suite was launched \u0456n 2016, it w\u0430\u0455 hailed as th\u0435 future of enterprise ","protected":false},"author":177,"featured_media":17693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[652],"tags":[],"class_list":["post-17692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dynamics-365"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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