{"id":20735,"date":"2020-04-15T13:08:30","date_gmt":"2020-04-15T17:08:30","guid":{"rendered":"https:\/\/www.sherweb.com\/blog\/?p=20735"},"modified":"2020-10-27T17:43:15","modified_gmt":"2020-10-27T21:43:15","slug":"cookie-cutter-marketing","status":"publish","type":"post","link":"https:\/\/www.sherweb.com\/blog\/partner\/cookie-cutter-marketing\/","title":{"rendered":"Cookie-cutter marketing ain\u2019t a thing"},"content":{"rendered":"<p>\u201cIt takes as much energy to wish as it does to plan.\u201d Ever heard that one? That quote from Eleanor Roosevelt speaks to me. It does because in my work life, I am reminded of it multiple times a week. I\u2019ve been dealing with marketing, IT, and SMBs for the past 13 years. Speed, learning curve, expertise, go go go! I often see business owners wanting to do more, hoping to find time, wishing for more leads, but the action plan to go with it is often like swiss cheese or left unexecuted. It rarely goes beyond wishful thinking.<\/p>\n<h3><em><a href=\"https:\/\/www.sherweb.com\/infokit\/\" target=\"_blank\" rel=\"noopener noreferrer\">Check out how Sherweb can help you grow your business with our Partner Guide<\/a><\/em><\/h3>\n<p>Before moving on, allow me to be corny once more and consider this quote from Benjamin Franklin: &#8220;By failing to prepare, you are preparing to fail.&#8221; Boom. There\u2019s no getting around it: planning and taking enough time to do a good job has to be a part of the equation. The MSPs\u2019 perfect wish list of cheap (or free!) easy, good, and fast marketing would look like this:<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-20736 aligncenter\" src=\"https:\/\/www.sherweb.com\/blog\/wp-content\/uploads\/Cookie-cutter-293x300.png\" alt=\"Marketing Utopia\" width=\"472\" height=\"482\" srcset=\"\/blog\/wp-content\/uploads\/Cookie-cutter-293x300.png 293w, \/blog\/wp-content\/uploads\/Cookie-cutter-768x786.png 768w, \/blog\/wp-content\/uploads\/Cookie-cutter.png 818w\" sizes=\"auto, (max-width: 472px) 100vw, 472px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>The Venn diagram of marketing<\/h2>\n<p>In any scenario, you can only get two choices, just like the memes! The areas where all three choices join will only happen when pigs fly. So, you\u2019re faced with one of the following scenarios :<\/p>\n<p><strong>Easy &amp; Cheap:<\/strong><\/p>\n<ul>\n<li>You find an uncomplicated and inexpensive solution, but then it\u2019ll take a loooooong time to put in place. It usually lies on your own shoulders or an internal resource split between different tasks. If you are executing yourself, you probably forgot to count the value of your time and the cost of inactivity of other tasks you have.<\/li>\n<\/ul>\n<p><strong>Easy &amp; Fast:<\/strong><\/p>\n<ul>\n<li>You know your stuff and can execute easily and rapidly because it\u2019s your area of expertise&#8230;because you\u2019re a marketer. And easy is a relative term!<\/li>\n<\/ul>\n<p><strong>Cheap &amp; Good:<\/strong><\/p>\n<ul>\n<li>You go online, search for a low price, believe it\u2019s a good solution, and sign the check. Just like the easy route, it takes forever. You either need to implement yourself or pay more for them to execute.<\/li>\n<\/ul>\n<p><strong>Good &amp; Fast:<\/strong><\/p>\n<ul>\n<li>Possible, but it\u2019ll cost ya! That\u2019s where most agencies are found. Mostly because of price expectations. More on that later.<\/li>\n<\/ul>\n<p><strong>Good &amp; Free:<\/strong><\/p>\n<ul>\n<li>Keep it secret; keep it safe. If you managed to find The One Agency, don\u2019t tell anyone and keep it close to your vest. It\u2019s been unaccounted for the last <a href=\"https:\/\/scifi.stackexchange.com\/questions\/92981\/how-long-did-gollum-have-the-ring-for?rq=1\" target=\"_blank\" rel=\"noopener noreferrer\">478 years<\/a>, and <em>people <\/em>are searching!<\/li>\n<\/ul>\n<p><strong>Free &amp; Fast:<\/strong><\/p>\n<ul>\n<li>Admiral Ackbar could spot that one from a light-year away. Steer clear or acknowledge that you\u2019ll need to put in the time yourself because it\u2019s probably a sales pitch. A lot of programs talk about cookie-cutter, free and fast, one-size-fits-all marketing. Depending on the program or provider, be careful. Some marketing providers will provide fast, ready to use assets to get you hooked into subscribing to a community. Some are amazing and extremely helpful. Others, not so much. Search for peer reviews from neutral places like Reddit for validation!<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Why MSPs look for shortcuts<\/h2>\n<p>Now, we know our partners. Some execute marketing themselves, others have an in-house employee handling marketing, and few have a <a href=\"https:\/\/www.sherweb.com\/blog\/partner\/marketing-for-msps-picking-your-marketing-agency\/\">marketing agency<\/a> or firm handling their strategy. At the end of the day, though, you\u2019re missing a few hours to get everything you wish for off the ground.<\/p>\n<p>The learning curve for marketing often seems too steep. I talk to bright, intelligent business owners that have the capacity to learn and execute some level of marketing strategy, and most want to, but they\u2019re simply so busy! Just like I can\u2019t plan and put a sophisticated redundant network in place efficiently, they can\u2019t put marketing plans together with all the boxes of the Venn diagram ticked. We each have our specialties.<\/p>\n<p>Yes, I could probably learn to put the network together if I put my energy into it. Those who know me know I am one stubborn millennial. But let\u2019s be honest, it wouldn\u2019t be the best use of my time. Just like spending a massive amount of time learning marketing isn\u2019t always the best answer for every MSP. So I can understand why managed service providers are looking for easy to execute, cookie-cutter marketing with a fill in the blanks campaign.<\/p>\n<p>&nbsp;<\/p>\n<h2>The content of the box<\/h2>\n<p>Now, it\u2019s true that white-label campaigns, webinars in a box, and other marketing assets are valuable. There is no doubt about it! But I see many marketing gurus promote themselves with \u201call in one, turnkey solution\u201d for marketing where you press a magical button, and you\u2019re successful overnight. Since it does sound appealing, I\u2019ve seen a lot of IT providers get caught in this sleazy marketing pitch\u2019s web. Sadly though, it\u2019s often not that efficient. Even campaigns-in-a-box need energy and time. One Reddit user on <a href=\"http:\/\/www.reddit.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">r\/MSP<\/a> summed up his experience:<\/p>\n<blockquote><p>\u201cIn my opinion, it is all USEFUL if you put in the WORK.<\/p>\n<p>But also, NONE of it is unique. It&#8217;s all the same stuff, stolen and recycled (maybe refreshed).<\/p>\n<p>Most of the tools are good. But the kicker is you have to put in the WORK. No one will make you successful besides YOU. [&#8230;] One of the biggest reasons (or hindrances) to success is YOU.\u201d<\/p>\n<p>&#8211;<a href=\"https:\/\/www.reddit.com\/r\/msp\/comments\/eznd2i\/real_talk_about_msp_marketingsales_helpguru_etc\/\" target=\"_blank\" rel=\"noopener noreferrer\">source<\/a><\/p><\/blockquote>\n<p>So, leverage every white-label asset you find, sure. Use what your distributors and providers give you. Subscribe to the gurus if you have the means, but don\u2019t believe you\u2019ll be done, quick and dirty, at the press of a button. Good marketing is unique. It\u2019s tailored to your own persona and unique value proposition. You want a business that is different from others? You want a strong differentiator? You want leads to recognize your value? Then don\u2019t use the same message and marketing as everyone else. Use it as a stepping stone into customization, and you\u2019re golden.<\/p>\n<p>Without giving any personal opinions or endorsements, Robin Robins has a quote\u2014yes, another one!\u2014that speaks volumes: &#8220;Until someone buys your service, they don&#8217;t know how good you are. They only know how good your marketing is.\u201d Marketing is the first impression you give. Don\u2019t be a clone.<\/p>\n<p>&nbsp;<\/p>\n<h2>The reason why you need to plan and execute\u2026or pay<\/h2>\n<p>You can use the cookie-cutter, but to make the actual cookie delicious, you will need to bake it, too. Or pay someone to lovingly make you a batch. That\u2019s the good and fast approach. Time and money (often, they\u2019re the same for SMB owners) can\u2019t be ignored. Partners often forget that marketing can <em>seem <\/em>expensive, but the return on investment is more than worth it. And that\u2019s true no matter how you spend <a href=\"https:\/\/www.sherweb.com\/blog\/general\/the-case-for-an-msp-marketing-budget\/\" target=\"_blank\" rel=\"noopener noreferrer\">your marketing budget<\/a>. If you have someone run it all, good. If you execute yourself and spend it on advertising and assets, even better! Just do it smart.<\/p>\n<p>&nbsp;<\/p>\n<h2>TL;DR \u2013 Takeaways<\/h2>\n<p>Yes, you will need to work at it.<\/p>\n<p>No, you don\u2019t have to learn everything.<\/p>\n<p>Yes, you can leverage experts.<\/p>\n<p>No, it won\u2019t happen overnight or at the touch of a button.<\/p>\n<p>Yes, white-label marketing is great to use.<\/p>\n<p>No, it\u2019s not ready at the touch of a button.<\/p>\n<p>If you see a claim somewhere that someone can guarantee you success with out-of-the-box assets you don\u2019t have to edit or just press a button, know that there is still a list of tasks for you to do. You wouldn\u2019t want to be the sixth MSP in your region to use the same content.<\/p>\n<p>Need help figuring out where you might be lacking in your marketing stack? Check out this article on <a href=\"https:\/\/www.sherweb.com\/blog\/partner\/why-msps-fail-at-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">why MSPs fail at marketing<\/a>. Still have concerns or questions? Reach out through our social media platforms or my <a href=\"https:\/\/www.linkedin.com\/in\/maudetanguay\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>. I\u2019ll happily try my best to address your requests. Until next time, stay engaged! Stop by our <a href=\"https:\/\/www.sherweb.com\/security\/\" target=\"_blank\" rel=\"noopener noreferrer\">security, backup, and compliance hub<\/a> and learn how to pitch our stack with a cyber assessment!<\/p>\n<p><a href=\"https:\/\/info.sherweb.com\/marketing-program.html\" target=\"_blank\" rel=\"noopener noreferrer\" id=\"CTA-track\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-21883 size-full\" src=\"https:\/\/www.sherweb.com\/blog\/files\/uploads\/Gap-Remodel-Email-Signature-1.png\" alt=\"Marketing Program Signup\" width=\"1160\" height=\"200\" srcset=\"\/blog\/wp-content\/uploads\/Gap-Remodel-Email-Signature-1.png 1160w, \/blog\/wp-content\/uploads\/Gap-Remodel-Email-Signature-1-300x52.png 300w, \/blog\/wp-content\/uploads\/Gap-Remodel-Email-Signature-1-1024x177.png 1024w, \/blog\/wp-content\/uploads\/Gap-Remodel-Email-Signature-1-768x132.png 768w\" sizes=\"auto, (max-width: 1160px) 100vw, 1160px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cIt takes as much energy to wish as it does to plan.\u201d Ever heard that one? That quote from El","protected":false},"author":177,"featured_media":20743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[750],"tags":[],"class_list":["post-20735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partner"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cookie-cutter marketing ain\u2019t a thing | Sherweb<\/title>\n<meta name=\"description\" content=\"Unfortunately, there&#039;s no one-size-fits-all recipe when it comes to successful marketing for MSPs. You need to put in the work!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sherweb.com\/blog\/partner\/cookie-cutter-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cookie-cutter marketing ain\u2019t a thing | Sherweb\" \/>\n<meta property=\"og:description\" content=\"Unfortunately, there&#039;s no one-size-fits-all recipe when it comes to successful marketing for MSPs. You need to put in the work!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sherweb.com\/blog\/partner\/cookie-cutter-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Sherweb\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sherweb\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-15T17:08:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-27T21:43:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sherweb.com\/blog\/wp-content\/uploads\/Cookie_Cutter-1200x480-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The Sherweb Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@SherWeb\" \/>\n<meta name=\"twitter:site\" content=\"@SherWeb\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Sherweb Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/partner\\\/cookie-cutter-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/partner\\\/cookie-cutter-marketing\\\/\"},\"author\":{\"name\":\"The Sherweb Team\",\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/#\\\/schema\\\/person\\\/42a19dccace310904575a5656cc20976\"},\"headline\":\"Cookie-cutter marketing ain\u2019t a thing\",\"datePublished\":\"2020-04-15T17:08:30+00:00\",\"dateModified\":\"2020-10-27T21:43:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/partner\\\/cookie-cutter-marketing\\\/\"},\"wordCount\":1363,\"commentCount\":3,\"image\":{\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/partner\\\/cookie-cutter-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"\\\/blog\\\/wp-content\\\/uploads\\\/Cookie_Cutter-1200x480-1.png\",\"articleSection\":[\"Partner\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/partner\\\/cookie-cutter-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/partner\\\/cookie-cutter-marketing\\\/\",\"url\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/partner\\\/cookie-cutter-marketing\\\/\",\"name\":\"Cookie-cutter marketing ain\u2019t a thing | Sherweb\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/partner\\\/cookie-cutter-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/partner\\\/cookie-cutter-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"\\\/blog\\\/wp-content\\\/uploads\\\/Cookie_Cutter-1200x480-1.png\",\"datePublished\":\"2020-04-15T17:08:30+00:00\",\"dateModified\":\"2020-10-27T21:43:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/#\\\/schema\\\/person\\\/42a19dccace310904575a5656cc20976\"},\"description\":\"Unfortunately, there's no one-size-fits-all recipe when it comes to successful marketing for MSPs. You need to put in the work!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/partner\\\/cookie-cutter-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/partner\\\/cookie-cutter-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/partner\\\/cookie-cutter-marketing\\\/#primaryimage\",\"url\":\"\\\/blog\\\/wp-content\\\/uploads\\\/Cookie_Cutter-1200x480-1.png\",\"contentUrl\":\"\\\/blog\\\/wp-content\\\/uploads\\\/Cookie_Cutter-1200x480-1.png\",\"width\":1200,\"height\":460,\"caption\":\"Cookie-Cutter Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/partner\\\/cookie-cutter-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Partner\",\"item\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/category\\\/partner\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Cookie-cutter marketing ain\u2019t a thing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/\",\"name\":\"Sherweb\",\"description\":\"More than a cloud marketplace\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/#\\\/schema\\\/person\\\/42a19dccace310904575a5656cc20976\",\"name\":\"The Sherweb Team\",\"url\":\"https:\\\/\\\/www.sherweb.com\\\/blog\\\/author\\\/the-sherweb-team\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cookie-cutter marketing ain\u2019t a thing | Sherweb","description":"Unfortunately, there's no one-size-fits-all recipe when it comes to successful marketing for MSPs. You need to put in the work!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sherweb.com\/blog\/partner\/cookie-cutter-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Cookie-cutter marketing ain\u2019t a thing | Sherweb","og_description":"Unfortunately, there's no one-size-fits-all recipe when it comes to successful marketing for MSPs. You need to put in the work!","og_url":"https:\/\/www.sherweb.com\/blog\/partner\/cookie-cutter-marketing\/","og_site_name":"Sherweb","article_publisher":"https:\/\/www.facebook.com\/Sherweb","article_published_time":"2020-04-15T17:08:30+00:00","article_modified_time":"2020-10-27T21:43:15+00:00","og_image":[{"width":1200,"height":460,"url":"https:\/\/www.sherweb.com\/blog\/wp-content\/uploads\/Cookie_Cutter-1200x480-1.png","type":"image\/png"}],"author":"The Sherweb Team","twitter_card":"summary_large_image","twitter_creator":"@SherWeb","twitter_site":"@SherWeb","twitter_misc":{"Written by":"The Sherweb Team","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sherweb.com\/blog\/partner\/cookie-cutter-marketing\/#article","isPartOf":{"@id":"https:\/\/www.sherweb.com\/blog\/partner\/cookie-cutter-marketing\/"},"author":{"name":"The Sherweb Team","@id":"https:\/\/www.sherweb.com\/blog\/#\/schema\/person\/42a19dccace310904575a5656cc20976"},"headline":"Cookie-cutter marketing ain\u2019t a thing","datePublished":"2020-04-15T17:08:30+00:00","dateModified":"2020-10-27T21:43:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sherweb.com\/blog\/partner\/cookie-cutter-marketing\/"},"wordCount":1363,"commentCount":3,"image":{"@id":"https:\/\/www.sherweb.com\/blog\/partner\/cookie-cutter-marketing\/#primaryimage"},"thumbnailUrl":"\/blog\/wp-content\/uploads\/Cookie_Cutter-1200x480-1.png","articleSection":["Partner"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sherweb.com\/blog\/partner\/cookie-cutter-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sherweb.com\/blog\/partner\/cookie-cutter-marketing\/","url":"https:\/\/www.sherweb.com\/blog\/partner\/cookie-cutter-marketing\/","name":"Cookie-cutter marketing ain\u2019t a thing | Sherweb","isPartOf":{"@id":"https:\/\/www.sherweb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sherweb.com\/blog\/partner\/cookie-cutter-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.sherweb.com\/blog\/partner\/cookie-cutter-marketing\/#primaryimage"},"thumbnailUrl":"\/blog\/wp-content\/uploads\/Cookie_Cutter-1200x480-1.png","datePublished":"2020-04-15T17:08:30+00:00","dateModified":"2020-10-27T21:43:15+00:00","author":{"@id":"https:\/\/www.sherweb.com\/blog\/#\/schema\/person\/42a19dccace310904575a5656cc20976"},"description":"Unfortunately, there's no one-size-fits-all recipe when it comes to successful marketing for MSPs. You need to put in the work!","breadcrumb":{"@id":"https:\/\/www.sherweb.com\/blog\/partner\/cookie-cutter-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sherweb.com\/blog\/partner\/cookie-cutter-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sherweb.com\/blog\/partner\/cookie-cutter-marketing\/#primaryimage","url":"\/blog\/wp-content\/uploads\/Cookie_Cutter-1200x480-1.png","contentUrl":"\/blog\/wp-content\/uploads\/Cookie_Cutter-1200x480-1.png","width":1200,"height":460,"caption":"Cookie-Cutter Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sherweb.com\/blog\/partner\/cookie-cutter-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sherweb.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Partner","item":"https:\/\/www.sherweb.com\/blog\/category\/partner\/"},{"@type":"ListItem","position":3,"name":"Cookie-cutter marketing ain\u2019t a thing"}]},{"@type":"WebSite","@id":"https:\/\/www.sherweb.com\/blog\/#website","url":"https:\/\/www.sherweb.com\/blog\/","name":"Sherweb","description":"More than a cloud marketplace","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sherweb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sherweb.com\/blog\/#\/schema\/person\/42a19dccace310904575a5656cc20976","name":"The Sherweb Team","url":"https:\/\/www.sherweb.com\/blog\/author\/the-sherweb-team\/"}]}},"tag_names":[],"_links":{"self":[{"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/posts\/20735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/users\/177"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/comments?post=20735"}],"version-history":[{"count":14,"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/posts\/20735\/revisions"}],"predecessor-version":[{"id":22061,"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/posts\/20735\/revisions\/22061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/media\/20743"}],"wp:attachment":[{"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/media?parent=20735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/categories?post=20735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sherweb.com\/blog\/wp-json\/wp\/v2\/tags?post=20735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}