{"id":21831,"date":"2020-09-02T11:24:45","date_gmt":"2020-09-02T15:24:45","guid":{"rendered":"https:\/\/www.sherweb.com\/blog\/?p=21831"},"modified":"2025-09-05T13:09:19","modified_gmt":"2025-09-05T17:09:19","slug":"how-to-start-reselling-ucaas","status":"publish","type":"post","link":"https:\/\/www.sherweb.com\/blog\/ai-productivity\/business-solutions\/how-to-start-reselling-ucaas\/","title":{"rendered":"How to start reselling UCaaS"},"content":{"rendered":"

Unified Communications as a Service (UCaaS) is the modern way for your clients to stay connected to you and the people they work with. For partners and customers, UCaaS<\/a> is a combination of productivity tools and telephony solutions working to power a complete communication and collaboration platform for your users. It empowers them to seamlessly send and receive messages, calls, and documents. When you get down to it, UCaaS presents a unique solution to a business challenge many customers see today, particularly in their shift to largely remote workforces<\/a>.<\/p>\n

As many traditional work environments have shut down to curb the spread of the coronavirus pandemic, remote work solutions<\/a> are in increasingly high demand\u2014and it’s likely to stay that way. In a Gartner CFO survey<\/a>, about 74 percent of companies stated that they\u2019d permanently transition to more remote work post-covid.<\/p>\n

Mindful of this reality, it\u2019s a great time for MSPs to add UCaaS to their portfolio of managed services. However, before you embark on a new journey to become a UCaaS provider<\/a>, you\u2019ll need to understand your clients’ needs, choose the right solution for their business and develop a plan for how you\u2019ll bring real value to your offering.<\/p>\n

The first step to start reselling UCaaS: understand your clients’ needs<\/h2>\n

This is where real discovery takes place with your customer. Ask them what their intentions are and why they’re requesting this solution for their business transformation. Yes, COVID-19 is certainly a reason; many businesses are scaling back because of the economic implications of the pandemic. But dig deeper to understand why their business needs to adapt quickly. Is it because they need technology that scales with their business growth or decline, because they need an expert that can deploy and manage this type of solution, or because they just need help with overall efficiency? Get to the bottom of their pain points!<\/strong><\/p>\n

One of an MSP’s main functions is to make changes to customers’ IT environment as painless as possible, while simultaneously minimizing rejection and increasing utilization of new tools and processes. The addition of a UCaaS solution can help your customers stay connected and create more flexibility in their business processes. Using any type of device, whether desktop or mobile, your clients can stay connected and access to Microsoft 365<\/a> applications and files from anywhere. UCaaS is flexible in that it increases both productivity and the end-customer experience by letting your client reach more people in the most convenient ways possible. It’s an excellent solution for MSP’s to show value for their clients by ultimately making their lives easier.<\/p>\n

Choose the right solution<\/h2>\n

Once you\u2019ve answered your customers’ burning questions and have sufficient details about their business needs, you\u2019re ready to prescribe a solution that can solve their unique challenges. This part is a lot easier if you work with a partner with relevant expertise and resources<\/a> to support you. Sherweb offers a few different ways to deploy UCaaS and other VoIP services<\/a> for your customer\u2019s organization, tailored with expert support and resources to help your business grow. Here are a few examples of what we can provide:<\/p>\n