{"id":22677,"date":"2021-04-27T21:28:27","date_gmt":"2021-04-28T01:28:27","guid":{"rendered":"https:\/\/www.sherweb.com\/blog\/?p=22677"},"modified":"2021-04-30T22:30:26","modified_gmt":"2021-05-01T02:30:26","slug":"backup-disaster-recovery-microsoft-azure","status":"publish","type":"post","link":"https:\/\/www.sherweb.com\/blog\/cloud-server\/backup-disaster-recovery-microsoft-azure\/","title":{"rendered":"Use backup and disaster recovery to offer Microsoft Azure"},"content":{"rendered":"

Backup and disaster recovery<\/a> are peculiar things. They\u2019re services we all hope we\u2019ll never need to use. As an unfortunate result, end clients often ask themselves the question: why even bother in the first place? What are the chances, anyway?<\/p>\n

It turns out the odds are far worse than it might seem at a first glance. Last year, a full third of all companies suffered some kind of data loss. Would you board a plane that has a 33% chance of never making it to its destination?<\/p>\n

It\u2019s important to frame that conversation with clients correctly. In doing so, Microsoft Azure<\/a> can be an ace up your sleeve. But first, laying the foundation for why backup and disaster recovery is crucial.<\/p>\n

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Looking for an expert cloud provider to help your business grow? Check out our Partner Guide<\/a><\/h3>\n

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Backup and disaster recovery has entered the chat<\/h2>\n

Show you care<\/h3>\n

Caring is ultimately is what backup and disaster recovery solutions<\/a> are all about. You\u2019re protecting something valuable that\u2019s worth caring about: your client\u2019s business.<\/p>\n

Different companies have different priorities. A software development firm will want to protect the code they\u2019re developing against loss or theft. A retail company will need to have data in multiple locations and a central management console. What kind of backup strategy<\/a> does this entail? Lay the groundwork with the client.<\/p>\n

Use realistic examples<\/h3>\n

Once you understand your client’s vulnerabilities and weaknesses, it\u2019s time to present some scenarios. They doesn\u2019t need to be worst-case, either. Wars, earthquakes, hurricanes and total data losses are dramatic, sure, but a smaller hiccup can be bad enough. What if the basement where physical backups are stored floods, or accounting data is accidentally wiped out one day? These are situations are more likely to happen in real life. In fact, they happen all the time.<\/p>\n

Calculate the cost of negligence<\/h3>\n

If you think backup and disaster recovery is expensive, imagine what it will cost you not to have it in place. That\u2019s the basic idea, and the good news is that these add-ons aren\u2019t pricey at all, especially compared to the total cost of ownership of what you\u2019re safeguarding.<\/p>\n

Let\u2019s take average servers as an example. They have a life cycle of five to six years, and it doesn\u2019t stop at the purchase price. There\u2019s regular and unscheduled maintenance, utility consumption, rent for the premises they\u2019re stored at, etc. Adding a few bucks more for backup won\u2019t really make a difference in the grand scheme of things, especially if it constitutes insurance against unforeseen circumstances that can paralyze your business, making all those previously accrued costs utterly pointless.<\/p>\n

Determine a budget<\/h3>\n

Budget is always an issue, particularly for smaller companies. But two-thirds of all cyberattacks target SMBs, mainly because criminals know small firms don\u2019t have the capacity to respond adequately.<\/p>\n

Sometimes, you must lead the horse to water. The threats are real and business owners need to be proactive rather than reactive. Perhaps a security seminar is something you could offer your clients to advance their education? Backup and disaster recovery form an integral part of this topic. For instance, clients tend to assume that everything in the cloud<\/a> is replicated somewhere else by default, which is not the case and can lead to some nasty surprises. It\u2019s up to you, as the IT expert, to rectify this misconception and show why investments are necessary. (If you don\u2019t quite know how to go about it, Sherweb can help<\/a>!)
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How Microsoft Azure can help<\/h2>\n

Microsoft Azure can help<\/a> with many of these pain points. Let\u2019s break it down:<\/p>\n