{"id":22994,"date":"2021-08-26T19:44:02","date_gmt":"2021-08-26T23:44:02","guid":{"rendered":"https:\/\/www.sherweb.com\/blog\/?p=22994"},"modified":"2022-07-18T17:55:36","modified_gmt":"2022-07-18T21:55:36","slug":"digital-transformation-mission-critical","status":"publish","type":"post","link":"https:\/\/www.sherweb.com\/blog\/partner\/digital-transformation-mission-critical\/","title":{"rendered":"Where we\u2019re going, we absolutely need roads: Digital transformation is mission critical for providers and clients alike"},"content":{"rendered":"

The concept of digital transformation<\/a> has been buzzing around for quite a while. Lately, however, that buzz has transformed (pun intended) into more of a roar.<\/p>\n

In the before time\u2014pre-pandemic and the accelerated prevalence of remote work<\/a>\u2014digital transformation initiatives were recognized as an eventual\u00a0necessity but\u00a0were contingent on available resources.\u00a0Enter a flood of new tools that enable working from anywhere<\/a>, rising cases of cybercrime, concerns about data sovereignty\u00a0and\u00a0a general increase in demand for security and compliance<\/a> assistance, and those initiatives that once seemed faraway are now pressing. It\u2019s a lot to keep up with!\u00a0For many businesses\u00a0it\u2019s become a\u00a0sink or swim scenario\u2014especially SMBs.<\/p>\n

As an example, the shift to work-from-home (WFH) environments demands remote connectivity<\/a>. If you\u00a0hadn\u2019t\u00a0heard of Teams<\/a>, Zoom or Slack prior to COVID-19 and worldwide lockdowns,\u00a0you\u2019re\u00a0probably familiar\u00a0with those names and several others like them now.\u00a0For managed service providers (MSPs)<\/a>, request for remote desktop, video conferencing and cybersecurity solutions has skyrocketed.\u00a0Why? Because without these things, many\u00a0SMBs\u00a0simply\u00a0can\u2019t\u00a0survive anymore.
\n <\/p>\n

What we mean by digital transformation<\/h2>\n

Good old\u00a0Gartner<\/a>\u00a0defines digital transformation as anything\u00a0from IT modernization,\u00a0to digital optimization to the invention of new business models.<\/p>\n

Countless opportunities exist within those parameters that apply to both\u00a0SMB\u00a0technology\u00a0customers and the providers that serve them; digital transformation\u00a0isn\u2019t\u00a0limited to clients alone by any means.\u00a0Examples could include migrating workloads<\/a> from on-premises servers to the cloud,\u00a0implementing multi-factor authentication<\/a> for Microsoft 365 accounts or\u00a0introducing a\u00a0CRM<\/a>.<\/p>\n

Current recommended focus areas for digital transformation are indeed applicable to both sides of any tech-related business relationship, albeit for slightly different purposes. Right now, those focus areas include (but certainly\u00a0aren\u2019t\u00a0limited to) security<\/strong>, remote\u00a0work<\/strong>\u00a0and internal operations<\/strong>.<\/p>\n

Technology providers are in a unique position to deliver digital transformation for SMB clients. At the same time, MSPs also have a tremendous opportunity to transform their own businesses to adapt to future market needs and shifts.<\/p>\n

Empowering remote work<\/h3>\n

The future of office life<\/a> will probably never be what it was. Some might mourn for water cooler chats of days long ago, but many others are taking full advantage of gains in productivity<\/a>, employee satisfaction and a significantly larger talent pool.\u00a0The job market is competitive for both job seekers and\u00a0recruiters, with\u00a041% of employees\u00a0reportedly<\/a>considering leaving their current\u00a0employer\u00a0this year.<\/p>\n

Regardless of how they might feel about it, many businesses have no choice but to facilitate WFH. The only problem is, they\u00a0don\u2019t\u00a0know how\u2014for a few\u00a0different reasons.\u00a0Maybe they\u2019re\u00a0combatting issues with\u00a0shadow IT<\/a>, in part because\u00a0they\u2019re\u00a0overwhelmed by the sheer number of choices out there\u00a0Maybe\u00a0they\u2019re\u00a0stuck using hundreds of different solutions for individual tasks as opposed to implementing integrated work systems.<\/p>\n

Service providers can step\u00a0in to\u00a0champion transformation for clients in this area\u00a0and address concerns like shadow IT. Customers who before only needed\u00a0Microsoft 365<\/a> licenses\u00a0now require virtualization, the ability to make calls through Teams and a CRM outside of spreadsheets on individual machines, among other needs.<\/p>\n

Providers themselves have an opportunity to specialize in remote work areas. Make room in your offering for services like Windows 365<\/a> and Azure Virtual Desktop (AVD)<\/a>, which enable secure remote working conditions. Redefine your cloud migration strategy with updated\u00a0benefits like enabling businesses to access Microsoft Dynamics<\/a> outside the physical office. Introduce customers to\u00a0VoIP\u00a0solutions<\/a> to streamline calling services for a dispersed workforce.<\/p>\n

In one form or another, hybrid work is here to stay and MSPs can be expected to be called upon to make\u00a0WFH happen for clients. Solutions that enable remote work will\u00a0presumably\u00a0become a staple in MSP offerings. Tech buyers will be looking to their providers to help them transition to whatever the new normal looks like for them. If providers aren\u2019t equipped to respond, those clients might well search\u00a0for different providers that are.<\/p>\n

Fortifying security<\/h3>\n

The harsh reality of cybersecurity risk<\/a> is materializing for businesses of all sizes and sectors. Potentially devastating cyberattacks can happen to anyone, but most businesses\u00a0don\u2019t\u00a0have a plan for if (or\u00a0perhaps more\u00a0accurately, when) it happens\u00a0to them.\u00a0As such, the push to digitally transform and implement security processes, procedures and projects is significant.<\/p>\n

You can find any number of\u00a0facts and figures\u00a0to support the notion that demand for security solutions is rapidly increasing. Respondents to Channel Futures\u2019 annual\u00a0State of the MSP 501<\/a>\u00a0survey overwhelmingly reported that security was their biggest growth area in 2021. Global\u00a0spending on managed services<\/a>\u00a0is forecasted to increase by over $100 billion between 2021 and 2026, driven in part by efforts to bolster security and mitigate risk. Here, too, the opportunities for both SMBs and technology providers are vast.<\/p>\n

Employees are connecting with company networks and\u00a0interacting with\u00a0data from devices and locations untold\u00a0more than ever before,\u00a0thereby expanding the potential attack surface for hackers.\u00a0Solutions such as endpoint protection, email security<\/a> and threat detection and response<\/a> are\u00a0now\u00a0tantamount to locking the office front door at the end of the\u00a0day and\u00a0are therefore\u00a0the\u00a0types of solutions recommended for bringing SMBs up to speed with modern cybersecurity. Due to both skills and talent gaps in IT, most small businesses have neither the budget to employ someone dedicated to security nor the capacity to train current employees on security best practices<\/a>. Service providers have an automatic foot in the door to positioning themselves as their clients\u2019 trusted IT advisor and increasing the stickiness of their offerings, provided they have the expertise to deliver.<\/p>\n

Strengthening from within<\/h3>\n

The transition to working from home and connecting with employees and customers primarily through digital means has been eye-opening for\u00a0businesses of all stripes\u2014technology providers included. Companies that conduct most of their admin through spreadsheets\u00a0via on-premises software\u00a0and the dreaded personal email account have serious catching up to do.<\/p>\n

Finessing internal processes\u00a0from IT to HR to accounting\u00a0has gone from a wish list footnote to\u00a0an absolute requirement. Here, service providers have another incredible opportunity to champion digital transformation for their clients.\u00a0While\u00a0there\u2019s\u00a0certainly some overlap between\u00a0providing\u00a0solutions for remote work and solutions that boost operational efficiency<\/a>, focusing on internal processes<\/a> does present a few unique\u00a0options.<\/p>\n

All businesses need clearly defined processes\u00a0for internal operations. These processes now need to\u00a0be\u00a0communicable and accessible from anywhere, at any time.\u00a0Documentation management platforms<\/a>, business insights tools and online education\u00a0solutions<\/a> are a solid bet for MSPs helping clients with\u00a0organizational challenges.<\/p>\n

Meanwhile,\u00a0on the provider side of things, helpdesk,\u00a0ITSM<\/a>\u00a0and automated accounting tools<\/a>\u00a0are all examples of solutions MSPs should be using to transform their own operations.\u00a0It\u2019s\u00a0all about trying to make your own life easier, whether through saving time, saving\u00a0money\u00a0or\u00a0simply avoiding a headache.<\/p>\n

Working with the right partner<\/a> can\u00a0make a major difference on this front. In the same way that MSPs are well-positioned to help their\u00a0SMB clients transform, MSPs can look to their\u00a0distributor partners to support their managed service business.\u00a0A strong\u00a0partner will be able to\u00a0offer\u00a0access to products and solutions MSPs need to round out their portfolios, as well as\u00a0tools such as billing integrations<\/a> or even\u00a0NOC\u00a0services<\/a> to help expand your services<\/a>.
\n <\/p>\n

Champion digital transformation for yourself and your clients<\/h2>\n

Previously,\u00a0digital transformation initiatives\u00a0like updating\u00a0infrastructure or\u00a0deploying training software\u00a0might have been put on the backburner\u00a0in favor of more pressing activities. But the unpredictability of today\u2019s\u00a0business landscape\u00a0no longer accommodates companies\u00a0using legacy tools to\u00a0accomplish\u00a0modern goals.<\/p>\n

Empowering remote work, strengthening cybersecurity and\u00a0revamping internal processes might be three prominent areas to\u00a0observe\u00a0and leverage digital transformation opportunities<\/a>, but\u00a0they\u2019re\u00a0by no means the only\u00a0spaces where transformation can happen. Navigating the new normal of hybrid work and remote connectivity\u00a0is creating countless\u00a0opportunities for technology\u00a0providers to\u00a0grow their services,\u00a0specialize and carve out new\u00a0markets.\u00a0By driving digital transformation for clients, MSPs and other IT providers\u00a0are also uniquely positioned to transform and modernize their own operations at the same time.<\/p>\n

Interested in discussing digital transformation further? Drop us a line<\/a>!\u00a0We also encourage you to explore\u00a0Sherweb\u2019s\u00a0Partner Guide<\/a> to learn more about how the right partner can set your digital transformation initiatives up for success.<\/p>\n","protected":false},"excerpt":{"rendered":"

The concept of digital transformation has been buzzing around for quite a while. 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