Microsoft Partner Chooses Indirect CSP Provider and Doesn’t Look Back




Business Management and Technology Solutions

# Employees



Dynamics 365 Office 365

Rosalyn Arntzen admits she could have made more money selling Dynamics 365 as a Direct CSP Partner with Microsoft. But she liked the idea of having a reliable partner she could count on. One who could provide her clients with special services like 24/7 technical support. She also wanted to deliver solutions that would help her customers get the most out of their software investment.

Arntzen is the founder of Amaxra, a business management and technology solutions company based in Redmond, WA. The company, which has been in business for 10 years, joined SherWeb’s partner program about a year ago after working with two other cloud providers.

Case in point. Amaxra recently acquired a client who wanted to leave GoDaddy, an experience that Arntzen said would have been very difficult to manage on her own.

GoDaddy Won’t Let Go

Amaxra’s efforts to attract more customers have paid off in spades. The Gold Microsoft Partner, which has many clients across North America, is now earning more than $23,000 in Monthly Recurring Revenue on sales of Dynamics 365 and Office 365.

Powerful Potential

Arntzen worked for Microsoft for about 15 years in her native Australia, the UK and the US before striking out on her own. Within a couple of years, she saw the potential of CRM systems such as Dynamics 365. But she also realized how complex the solution could be.

After using Dynamics internally and ironing out all the kinks, Amaxra started promoting it to its customers.

Helping Partners Understand

But not all partners realize the business opportunity Dynamics presents. Arntzen said she’s helped a lot of partners navigate their way through the nuts and bolts of this solution. In some cases, partners let Amaxra handle the CRM while they take care of other details, such as licensing. Arntzen said a lot of partners are now making margins on work they were initially turning away.

Amaxra, which serves customers in professional services and AEC (architecture, engineering and construction), makes a real effort to adapt Dynamics to solve its customers’ specific needs.

Dedicated Account Manager

SherWeb has done a lot to help Amaxra along the way. The company uses SherWeb’s Valet Services, a white-label support and migration service, offered exclusively to partners. Arntzen said she’s also had a lot of good advice from her knowledgeable Account Manager.

Reach More Customers

Arntzen said Amaxra is currently working on a solution for membership organizations using Dynamics 365 with ClickDimensions, a well-known marketing automation software. The solution is designed to help organizations better manage their members to keep them engaged with the organization.

So, what does the future hold for Amaxra? Arntzen said the company wants to continue growing its licensing base for Office 365 and Dynamics 365 and take advantage of SherWeb’s support to reach more customers.

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