What’s customer lifetime value and why should MSPs care?
Managed service providers (MSPs) recognize the value of retaining clients instead of only pursuing first-time buyers. After all, it’s more cost-effective for a company to maintain an existing customer base rather than acquiring more clients. Consider this: around three-quarters (74.6%) of B2B sales cycles for new customers take four months or more to close, and […]
Tips for helping clients use Microsoft 365 to the fullest
If you’ve been reselling Microsoft 365 for a while, you might have noticed a few changes in the market last year. The pandemic forced many people to work remotely and many companies are still struggling to come up with new strategies for data security. It’s also forced managed service providers (MSPs) to step up their […]
Become a modern cloud provider: 7-level framework for change
Originally presented at Accelerate 2020 by Neural Impact The economic aftershocks of COVID-19 will be felt for years. Most businesses have spent the pandemic struggling through depressed markets. A fortunate few sectors saw near-term gains. But one thing every business had in common this past year was the need to make major, rapid changes […]
Elevate your marketing and business strategy with Accelerate
2021 is here—what’s the status update on all those business resolutions? The year ahead will be all about doing the right things the right way. In a profoundly changed world, successful managed service providers (MSPs) will need to focus on opportunity capture. There are two main ways to do that: by optimizing your cloud offering […]
Beat the odds: How MSPs can avoid revenue loss
If you had told someone a few years ago that 2021 would be all about economic survival, they’d laugh in your face. Yet here we are, with best-case scenarios long off the table, trying to come up with a long-term strategy while taking it one day at a time. The economy in general has been […]
