Tips for navigating the Microsoft ecosystem
Navigating the Microsoft ecosystem can certainly appear challenging. There are so many interconnected products and services, so much documentation, and so many dependencies, Microsoft cloud solution providers (CSPs) can’t be blamed for avoiding the more complex portions of the catalog. But that would be a mistake. The Microsoft ecosystem is filled with powerful tools that […]
What’s customer lifetime value and why should MSPs care?
Managed service providers (MSPs) recognize the value of retaining clients instead of only pursuing first-time buyers. After all, it’s more cost-effective for a company to maintain an existing customer base rather than acquiring more clients. Consider this: around three-quarters (74.6%) of B2B sales cycles for new customers take four months or more to close, and […]
How to identify key competitive differentiators for your MSP business
The rapid growth of the managed services industry is being fueled by global organizations’ increasing adoption of IoT, cloud computing and data analytics. For many businesses, it’s all a part of their digital transformation strategy in the wake of the COVID-19 pandemic. This growth surely seems like a golden opportunity for managed service providers (MSPs), […]
The power of pre-sales
Pre-sales serves to help partners position their offerings and win clients. Pre-sales functions include a variety of different activities, from handling customer objections to creating custom solutions to suit specific scenarios. You might be too busy to go through the complicated process of opening a ticket or finding the right contact to answer your question. […]
Insider view: Women leaders at Sherweb
Happy International Women’s Day! We sat down with some of Sherweb’s women leaders to learn more about what they do at Sherweb, what they’re focused on for the channel and how we can do a better job of advancing opportunities for women in tech. Featured leaders Roselande Francois Head of Business Development & Strategic Partnerships […]
