Endpoint detection and response (EDR) presents a big opportunity for managed service providers (MSPs) to generate revenue and provide value for clients through cybersecurity. The EDR market will be worth an estimated $18.3 billion by 2031, with an estimated growth rate of 25.3%. More and more businesses are expressing interest in endpoint security. If that looks like oversaturation, it isn’t: current market penetration only hovers around 5 to 10% with a massively underserved pool of potential addressable customers.
Among other types of cybersecurity solutions, EDR in particular is valuable to MSP clients of all sizes due to its usefulness for threat detection and remediation. Especially given the rise of BYOD policies and remote and hybrid work adoption, EDR is increasingly used for both preventing and investigating breach incidents.
While there are a variety of EDR options out there for MSPs to choose from, not all of them are created equally. It’s important to consider the specific needs of your customer base, which are likely to differ from client to client. Malwarebytes provides robust security as well as flexibility to suit the needs of clients of all different scopes and sizes. Here’s why we think it’s an excellent choice for MSPs to offer their customers.
3 main reasons MSPs should offer Malwarebytes
Malwarebytes makes it easy for MSPs to help their clients keep their data and business environments safe from all the different kinds of threats out there today, including ones we don’t even know about yet. Malwarebytes is also extremely popular among consumers, increasing the probability that some clients will already be familiar with its capabilities. Aside from this, major reasons why MSPs should offer Malwarebytes to their clients include the opportunity to generate revenue from an underserved market, improving customer satisfaction and adhering to cybersecurity best practices by taking advantage of a layered security approach.
Threats posed by malware and ransomware—and the steep costs they can incur—should be enough to make any business carefully consider relevant security measures and solutions. And yet, 51% of outages or incidents of downtime that businesses experience are caused by cybersecurity events. What’s more, 51% of SMBs reportedly have no cybersecurity measures in place whatsoever.
Offering EDR can therefore be a lucrative opportunity for MSPs, whether for existing clients who don’t have adequate security or new clients who aren’t taking appropriate security measures at all. Becoming a customers’ go-to resource for security services can also open doors to additional revenue-generating activities, such as providing security training or penetration testing.
Improve customer satisfaction
Saving customers money in the long run is a good way to ensure your services are valued, and preventing data breaches does exactly that. Malwarebytes can position MSPs to be their clients’ hero in a number of ways, from providing alerts and reports that outline the number of external threats blocked to remediating cybersecurity incidents as quickly as possible. Stopping spam from reaching inboxes and employees from accessing malicious websites are other examples of ways an MSP could use Malwarebytes to protect client environments and make them happier for it.
Deploy a layered approach to cybersecurity
Cybersecurity best practices often recommend using multiple different solutions in tandem to close potential gaps and ensure clients are covered from endpoints to servers to email. Malwarebytes’ API integrations create a seamless connection between all the different security tools an MSP might have in their arsenal, including security incident and event management (SIEM) software, network access control (NAC) solutions and ITSM functions.
EDR in general represents an important layer of cybersecurity that MSPs shouldn’t ignore. Extending protection to all employee devices, remote connections and applications is undeniably helpful when it comes to detecting, preventing and remediating malicious activity that can affect a client’s productivity, effectiveness or reputation.
Concerned about resources? Malwarebytes MDR can support you
Managed detection and response (MDR) enables MSPs to offload certain security activities to an expert third party—in this case, Malwarebytes. For MSPs who might not have sufficient manpower to provide 24/7 coverage for clients, or capacity to triage thousands of alerts and then respond to ones that require attention, leaning on Malwarebytes for assistance allows an MSP to deliver strong cybersecurity without spreading themselves too thin.
Being able to provide protection and remediation around the clock can be a competitive differentiator for MSPs. Depending on the agreement decided upon, Malwarebytes can communicate with clients on the MSP’s behalf, or simply provide guidance on the best course of action with regards to remediation. Malwarebytes’ in-house experts can help MSP security teams increase their own knowledge as well. Ultimately, Malwarebytes MDR makes it as easy as possible for MSPs to give clients the protection they need to keep their businesses safe.
Offer Malwarebytes with the help of an experienced partner
Want to learn more about the benefits of Malwarebytes for MSPs and their clients? That’s where Sherweb comes in. We help MSPs expand their service offerings and grow their cloud business with the right solutions and resources to make it happen. Join our partner program to get started today, or check out our partner guide for more information about how we can support your business initiatives.