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As IT cloud adoption explodes, so does the need for robust, agile security solutions. Managed Service Providers (MSPs) and small and medium businesses (SMBs) operating in this dynamic space must stay ahead of the curve, anticipating and adapting to emerging trends. So, what’s on the horizon for security in 2024? Here’s a glimpse into the security trends expected to dominate the channel in the coming year:

What are the big security concerns in 2024?

While AI unlocks incredible security capabilities, its application requires careful consideration of potential risks.

  • Transparency regulations: Often, AI decisions remain a bit of a mystery, making it difficult to understand why it made a certain call. This opacity can fuel distrust and hinder incident response. In 2024, expect a push for more explainable AI models and increased regulations demanding transparency in decision-making processes.
  • Adversarial attacks: Malicious actors can manipulate AI models to make false predictions or exploit vulnerabilities. Extensive testing and continuous monitoring are crucial to counter these threats. Secure your AI models and data pipelines to prevent manipulation and unauthorized access.
  • Privacy concerns: AI systems typically require access to massive amounts of data, raising privacy concerns. As regulations like GDPR and CCPA evolve, ensure your AI solutions comply with data protection principles and implement strong data anonymization techniques.

By acknowledging these concerns and proactively addressing them, you can unlock the full potential of AI while ensuring the security and ethical operation of your digital ecosystem. Embrace AI responsibly, mitigate its risks and watch your cloud-based future flourish. Now let’s get to the fun stuff!

AI Security advancements

Expect AI and machine learning (ML) to become crucial resources in your security arsenal. AI security advancements will play a key role in:

Trust, Risk and Security Management (TRiSM)

Artificial intelligence isn’t just the future of IT; it’s already transforming security. Expect a surge in AI and Machine Learning (ML) adoption for threat detection and prevention. AI-powered solutions will analyze vast data sets, identify anomalies, and automate incident response, allowing your team to focus on complex challenges.

Consider, investing in AI-powered security tools as a foundational element of your defense strategy. AI-powered TRiSM platforms are revolutionizing threat detection and prevention to ensure responsible and ethical AI implementation. Evaluate platforms that offer explainable AI for transparent decision-making. Imagine systems that can analyze vast swathes of data, predict attacks and automate defenses in real-time. Forget reactive response – TRiSM ushers in a proactive era, where AI becomes your tireless, vigilant watchman.

Training your team to collaborate effectively with AI, utilizing its insights while maintaining human oversight will help keep your business secure and promote further growth and success.

Authentication evolves beyond passwords

The reign of passwords is nearing its end. The traditional castle-and-moat approach to security is outdated. 2024 will see widespread adoption of passwordless authentication methods like biometrics and multi-factor authentication (MFA).

  • Traditional vs. Zero-Trust: That the old perimeter-based approach is shifting. The “zero-trust” philosophy requires constant authentication and authorization for every access attempt, regardless of origin. Every access attempt, internal or external, is challenged and verified before granting any level of access.
  • Identity-Centric Security: In a zero-trust world, your identity becomes the key to your network. Strong identity and access management (IAM) solutions will be crucial, ensuring only authorized users and devices can access specific resources. Think MFA, role-based access control and continuous user monitoring. This shift towards identity-centric security will be crucial for protecting your hybrid or multi-cloud environments.
  • Multi-Cloud Challenges: With businesses adopting hybrid and multi-cloud environments, traditional perimeter defenses become even denser. Zero-trust provides a consistent security framework across all cloud platforms, eliminating the need for separate security controls for each cloud environment.

These solutions, while not foolproof, offer significant security advantages, making it harder for attackers to gain access. By embracing password-less-ness, you enhance security and improve user experience, which is a win-win for everyone.

Continuous Threat Exposure Management (CTEM)

While Security Information and Event Management (SIEM) technologies have value, traditional security tools only offer a snapshot in time, leaving blind spots, putting your organization at risk. Enter CTEM, a paradigm shift in threat detection. CTEM platforms provide continuous, real-time visibility into your entire cloud environment, including cloud assets, applications, and endpoints. This proactive approach identifies vulnerabilities before attackers exploit them, constantly scanning for suspicious activity.

Look for CTEM solutions that integrate with your existing security stack for centralized threat management. Prioritize platforms that offer real-time risk assessments and actionable remediation guidance. Regularly map your cloud attack surface and leverage CTEM tools to continuously monitor and address vulnerabilities. Proactive patching and configuration management are key for minimizing risk.

Security incorporation and automation

Managing a patchwork of security solutions can be a nightmare. The need for an integrated platform that coordinates and automates with your security stack will become increasingly evident. Stop juggling multiple security tools with overlapping functionalities, resulting in data silos and inefficiencies. Security orchestration and automation (SOAR) platforms take control of this chaos.

SOAR acts as a central hub, integrating your various security solutions and automating routine tasks like log aggregation, incident reporting, and basic threat responses, offering a centralized command center for comprehensive security insights. This provides a unified view of your security posture and streamlines security operations.

Enhanced efficiency and response by automatically escalating critical incidents to your security team or triggering pre-defined remediation actions based on specific attack patterns. SOAR enables faster response times and reduces human error in handling security events.

Cloud-Native Security

As more businesses embrace the cloud, cloud-native security solutions will become essential. These solutions are designed specifically for the cloud, offering scalability, elasticity, and seamless integration with existing cloud services.

Imagine deploying comprehensive security controls that automatically adapt to your changing cloud environment and seamlessly integrate with your existing cloud services. Cloud-native security provides this level of efficiency and simplicity for your cloud security posture. Security is also a shared responsibility between you and your cloud provider. Cloud-native security solutions bridge this gap by leveraging the security features and tools offered by the cloud platform itself.

Traditional security solutions, designed for on-premises environments, might struggle to keep pace with the dynamic and scalable nature of the cloud. Cloud-native security solutions are built from the ground up for the cloud, offering inherent advantages like elasticity, scalability, and seamless integration with cloud services.

The importance of mobile device security

With the growing reliance on mobile devices for business functions, securing these endpoints becomes essential. Anticipate advanced mobile security solutions with features like malware detection, data encryption and application control.

Implement multi-factor authentication and comprehensive password policies for mobile access. Consider containerization solutions to segregate business data from personal apps on employee devices. Train your employees on mobile security best practices and regularly update applications and firmware to counter evolving threats.

Compliance regulations at the forefront of channel success

Ensure your AI solutions comply with relevant data protection regulations like GDPR and CCPA. This involves obtaining informed consent, securing data storage, and providing data subjects with access and control over their information.

Managing compliance requirements can be a complex and time-consuming task. Automated compliance tools will simplify the process, ensuring your cloud environment adheres to relevant regulations and industry standards.

Build a security culture

Effective security relies heavily on user awareness and training. Cultivate a security-conscious culture where employees understand cyber risks and their role in mitigating them. By offering regular security awareness training and phishing simulations to test employee preparedness your organization is encouraging open communication about security concerns and empowering employees to report suspicious activity. Integrate security considerations into all onboarding processes and company policies.

Leading by example and visibly prioritizing security within your organization will surely keep you secure and ahead of the competition.

So, how can you leverage these trends to stay ahead of the curve?

  1. Embrace AI: Don’t be intimidated by AI. Seek partners who offer AI-powered security solutions that adapt to your specific needs.
  2. Shift to Zero-Trust: Start moving away from perimeter-based security and implement a zero-trust approach that focuses on identity and access management.
  3. Automate, Automate, Automate: Invest in tools that automate routine security tasks, freeing up your team to focus on strategic initiatives.
  4. Go Cloud-Native: As you migrate to the cloud, prioritize cloud-native security solutions that integrate seamlessly with your cloud environment.
  5. Security isn’t just a product, it’s a strategy: Don’t just add new tools; integrate them into a general security framework. Leverage AI for proactive threat detection, implement passwordless authentication and embrace CTEM for continuous vigilance. Train your team, implement best practices, and conduct regular security audits.

Don’t fall into the trap of implementing security technologies in isolation. Integrate them into a comprehensive security strategy that aligns with your business goals and risk profile.

Beyond the marketplace

Navigating the cybersecurity landscape in 2024 requires proactive awareness, strategic planning, and continuous adaptation. Remember, security is not an afterthought, it’s a strategic imperative. In a complex and evolving security landscape working with the right partner is critical to confidently navigate and build a truly resilient digital future and be proactive in innovative solution adoption. Look for a partner who provides ongoing threat intelligence, incident response support and customized security strategies so you can confidently help your business to build a truly resilient digital future.

If you’re looking for an experienced partner you’ve come to the right place!

By partnering with Sherweb, you gain access to a team of dedicated and passionate security experts who understand your specific needs and can help guide you, integrate these trends, build a robust security posture and protect your digital organization while maximizing value. Sherweb goes beyond offering a vast cloud marketplace.

Ready to build your future-proof security strategy and protect your digital organization in 2024 and beyond? Contact us today for a personalized consultation and discover how we can empower your cloud journey with confidence.

Written by The Sherweb Team Collaborators @ Sherweb