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Managed Service Providers (MSPs) have an excellent opportunity to stay ahead of the competition by offering CRM tools as part of their services. Customer Relationship Management (CRM) is an essential software solution that helps businesses manage customer interactions and refine sales and marketing processes.

By including powerful CRM tools in their service offerings, MSPs can bring numerous benefits to their clients, such as efficient customer engagement management, automated routine tasks, analytics insights and more.

These advantages can help businesses increase efficiency, generate higher ROI on investments, boost customer satisfaction scores, take complete control over internal operations and build competitive strategies to succeed in the modern business world.

In this blog, we’ll discuss how MSPs could benefit from leveraging Customer Relationship Management solutions for their client’s benefit.

What are the business benefits of CRM software?

CRM software provides a wealth of advantages to businesses. Let’s look at the top three benefits it offers:

  1. Nurturing customer relationships

    The goal of CRM software is to streamline your interactions with customers and save relevant data in an easily accessible location. It facilitates quick responses to agents’ questions, which leads to happier clients that can in turn further cross-selling potential. Additionally, automation features like follow-up emails or appointment scheduling are beneficial in improving customer satisfaction and encouraging loyalty.

  1. Tracking sales opportunities

    It’s important to nurture and predict customer needs. CRM software brings the advantage of creating more leads and enhancing sales with customers. Buyers often prefer familiarity (more likely to return to the same place), which is a big part of customer retention.

    CRM data profiles afford you the capability to record your customers’ preferences, providing several possibilities for transitioning cold prospects into warm ones, eventually increasing overall sales for your organization. Furthermore, this database of lead profiles can contain substantial information such as contact info, points of origin and context-related data.

  1. Finding Quality leads

    CRM software simplifies the task of qualifying leads by automating lead scoring. When setting up a lead scoring model, businesses can assign scores to potential customers based on engagement level and purchase intent, among other criteria. This allows sales teams to prioritize their time on leads with the highest chance of conversion and gives them the liberty to forsake those unlikely to be fruitful prospects.

What are the benefits of including CRM tools in your MSP offering?

Incorporating CRM tools into your MSP offering can bring a range of benefits for both your business and your clients. Here are some advantages of offering CRM tools in your MSP portfolio:

Move more clients to the cloud

Cloud-based CRM tools have grown in popularity due to their improvement in accessibility, scalability, and cost-efficiency. By providing these to customers, MSPs can encourage them to upgrade their practices and operate more efficiently. Using CRM for remote collaboration between personnel helps cut down on hardware costs linked with traditional customer management solutions that are hosted onsite.

Through this type of migration, companies will potentially lose fewer sales opportunities as well as boost sales efficiency. And an easy company to work with means increased customer loyalty with MSPs who offer such cloud-based solutions.

Help customers scale

The use of a sophisticated CRM tool offers many benefits to businesses, particularly the opportunity to expand and develop. Offering this kind of software as part of their MSP portfolio can assist customers in optimizing their sales and client relations.

For instance, with a specialized CRM solution, the MSP can track leads, organize promotional efforts automatically and acquire valuable insight into customer reactions that help make better business decisions. As an outcome, they benefit from superior productivity.

Also, partnering with MSPs who supply scalable CRMs empowers firms to form sustainable relationships with clients resulting in higher receptivity among customers.

Upsell and cross-sell opportunities

CRM tools present MSPs with the chance to upsell and cross-sell. For instance, once a client is utilizing them, they potentially will need extra services like data analytics, cybersecurity, or infrastructure solutions to secure and enhance their records.

MSPs who offer these extra services can help customers streamline operations while also maximizing profit margins. By delivering a comprehensive mixture of services, MSPs can turn into a one-stop solutions provider for those customers, helping to establish faithfulness and dependability, making themselves essential to the clients’ operations.

What are examples of CRM tools for your clients?

As an MSP, it is essential to make the correct decision when choosing CRM tools to offer your clients. To help you make an informed decision, we have listed a few of the more popular options available today.

Dynamics 365

Microsoft Dynamics 365 provides a range of tailored solutions to meet the needs of its clients, with options including sales, marketing, customer service, field service, finance, and operations. It can also be integrated with other Microsoft products like Office 365, Power BI, and Azure.


Nimble offers an excellent option for small-to-medium businesses that need a straightforward but strong CRM tool. Its features include contact control, pipeline management, email monitoring, and integration with social media. Additionally, it is known for both its convenience and cost-effectiveness.


HubSpot is the perfect choice for small businesses looking to take advantage of CRM software. It offers a cloud-based platform with a plethora of features, such as contact management, lead tracking, email automation, and marketing automation. And, if you’re just getting started with customer relationship management (CRM), they provide a free tool tailored to your needs.


Salesforce is a top CRM tool that offers users a comprehensive selection of features associated with sales, marketing, customer service, and analytics. Additionally, integrations with other applications like email services, automation platforms, and project management software can be established through Salesforce.

Basically, CRM tools are a powerful addition to any MSP offering, with many benefits. Not only can they help nurture customer relationships, but they also track sales opportunities and qualify leads. As the CRM market continues to grow, it presents an excellent opportunity for MSPs to provide their clients with the support they need in their digital transformation journey.

Including CRM tools in your MSP offering is not just beneficial for your clients, you can also reap the rewards such as opportunities for upsell or cross-sell, which promotes business growth. Providing tailored solutions that meet each of your client’s needs enables them to achieve better productivity and reach their goals more easily.

Ultimately, if you’re an MSP looking to make a difference in what you offer to customers, consider deploying CRM tools as part of your service portfolio.

Rev Up Your MSP with Sherweb’s CRM Integration for Skyrocketing Success!

Are you searching for a CRM solution to offer your clients? Sherweb has the support and experience necessary to get the job done. Our team can aid in selecting an optimal CRM tool to fit your needs, as well as aid you in expanding your business. Check our partner guide for more information on how to work with us!

Written by The Sherweb Team Collaborators @ Sherweb