Did you know that it could take a company up to 197 days (that’s more than six months!) to identify a data breach, and another 69 days to contain it?

This study by Ponemon Institute shows that the longer it takes to detect a breach, the more costly it will be. 

Advanced persistent threats (APTs) have become a top risk for businesses regardless of their size or industry. Unlike typical attacks, APTs sit undetected in systems for months. This makes it easy for them to monitor network activity and steal data using advanced tools, resources, and different steps.

In this age of IoT, cybersecurity is not a problem that only large organizations have to worry about, like banks and governments.

Companies with less than 1,000 employees are at risk with a staggering 43% of all attacks targeting small businesses.

Why? Because they have vulnerable data that’s not properly protected and monitored against new and sophisticated threats.

Most SMBs will not survive a breach. As an MSP serving as a trusted solution provider for your clients, you can’t afford to allow them to operate with poor or mediocre cybersecurity.

Bitdefender Antivirus is a top-rated endpoint protection platform that serves as the perfect fundamental security offering.

In this post, we’ll look at:

  • Why offering Bitdefender Antivirus is mission-critical
  • Why adding it to your managed service offering makes sense for your business
  • How you can get the conversation started with your clients about security
  • How to increase your revenue through managed security in a competitive market

First things first.

Learn more about the next generation of AI-powered antivirus

Why your clients need Advanced Threat Protection

We all know that hackers are constantly working on finding ways to break into network servers and devices to steal any data they can sell. That won’t ever change as long as the internet is around.

By using an advanced endpoint protection platform (EPP), like Bitdefender, you’ll be taking a proactive approach to prevent, detect, and respond to old, new, and sophisticated threats early.

To ensure that you provide comprehensive, advanced threat protection, an EPP should have these five critical security components:

  1. Layered protection for all endpoints: A single layer of security is not enough to protect a company in today’s intelligent cybercrime landscape. Multiple layers of defense work together to stop a breach by filling any gaps and closing loopholes through which an attacker might access the network.
  2. Real-time visibility: Detecting threats early involves continuous monitoring and visibility across all endpoints.
  3. AI and machine-learning capabilities: For true security effectiveness, these technologies analyze data to adapt and respond to new threats without any effort on your part.
  4. Antimalware and antivirus protection: Combine both capabilities to combat typical threats (worms, viruses, Trojans) as well as new and sophisticated malware.
  5. Centralized endpoint management: To manage endpoints, you need to be able to control and monitor security services efficiently.

Why you should start reselling Bitdefender endpoint protection

Gartner reported that managed services would represent more than 50% of security software delivery by 2020.

This means that providing endpoint security to your clients is not only a huge growth opportunity; it’s also a top priority.

“On-premises deployments are still the most popular, but cloud-delivered security is becoming the preferred delivery model for a number of technologies,” said Siddharth Deshpande, Research Director at Gartner.

Bitdefender Antivirus is one of the best security platforms available for physical, virtual, and cloud environments. It has excellent protection and performance scores; a wide range of features and enhancements that manages new and sophisticated threats in real-time across all enterprise endpoints, without slowing down systems.

Also, it helps to reduce the time spent analyzing false-positive threats to a minimum, so you can put more time and effort into fixing real security issues.

Comparing Bitdefender to other solutions

Below are protection scores of the various tested products over different months, including the results for false positives.

Reselling Bitdefender stats
Competition protection scores

How to maximize profitability by reselling Bitdefender

Data breaches have increased by a whopping 54% in just the first six months of 2019 compared to the same time last year, according to a report by Risk Based Security.

To successfully capture this market share and meet the needs of clients who are looking for effective cybersecurity, you shouldn’t have to do it alone.

The best approach to delivering advanced protection is to work with a cloud service provider like SherWeb, to give your clients the best value.  You can use their different areas of expertise topped with tailored support, value-added services, full solution capabilities, and 24/7 technical support to:

  • Differentiate your security offering
  • Get the conversation started about security
  • Gain a competitive edge

Differentiate your security offering

SherWeb offers the full suite of Bitdefender Antivirus. Although Bitdefender’s base functions are powerful on their own, you can add extra layers to make it more challenging for attackers to find ways to infiltrate your client’s network.

It’s a good way to answer different needs for different verticals while showing your clients what you did differently to protect their environment.

Extra layers include:

  • Endpoint Detection and Response (EDR)
  • Advanced Threat Security
  • Full Disk Encryption
  • Patch Management
  • Security for Virtualized Environments (SVE)
  • Security for Exchange

Getting the conversation started

Although talking about advanced security is easier than ever before, getting the conversation started with current clients can be difficult.

With the right tools, you can sharpen your consulting abilities as an MSP and show them what Bitdefender Antivirus can do for them and why it matters.

SherWeb makes it easy to resell security.

We help our partners acquire new customers by providing the experts they need when they need them. Our skilled pre-sales, sales, and strategic consultants are readily available to help you navigate your clients’ fears, questions, and resistance to protect themselves from growing threats.

If it’s marketing and training resources you need, we can help you save time and money. We share our expertise with our partners with 1:1 sessions, online learning, and digital material. You can use it all right away, with product sheets, sales decks, and complete marketing campaigns to promote your product offerings.

Stay competitive

If you want to build and maintain a competitive edge, it’s important to understand your client’s security wants and needs. Doing this will lead you to more consulting and sales opportunities.

Expanding your portfolio to offer a range of solutions and value-added services is a great way to help solve their problems or fill a gap. SherWeb has a comprehensive security portfolio, which covers backup, continuity, security, and compliance. Couple those with the right productivity, infrastructure, and business apps, and you could be their single provider for business-critical IT services.

Ready to close Bitdefender deals?

Drop us a line in our chat if you have any questions or check out our partner guide. It’ll tell you everything you need to know about our value-added services, partner programs, products, and more. Or contact us to get the right tools to start reselling Bitdefender to your clients

Written by Mathieu Pipe-Rondeau Marketing Communications Specialist @ SherWeb

Mathieu is responsible for SherWeb’s blog content and organic social media. Highly conscious of branding and related communications, he’s constantly on the lookout for new and better ways to showcase SherWeb to the world. Mathieu has ten years of communications and marketing experience, including expertise in knowledge management, process creation and improvement, technical writing and content strategy. When he’s not producing engaging content, Mathieu enjoys cooking, singing and skateboarding with his son.