What’s customer lifetime value and why should MSPs care?
Managed service providers (MSPs) recognize the value of retaining clients instead of only pursuing first-time buyers. After all, it’s more cost-effective for a company to maintain an existing customer base rather than acquiring more clients. Consider this: around three-quarters (74.6%) of B2B sales cycles for new customers take four months or more to close, and […]
Best practices for customer acquisition post-pandemic
Even as the world rebounds from disruptions caused by the COVID-19 pandemic, managed service providers (MSPs) are finding it’s more challenging than ever to ensure their existing clients’ businesses run smoothly while also courting potential new customers. There’s a growing need for MSPs to rethink their approach to customer acquisition in a bid to accelerate […]
How to identify key competitive differentiators for your MSP business
The rapid growth of the managed services industry is being fueled by global organizations’ increasing adoption of IoT, cloud computing and data analytics. For many businesses, it’s all a part of their digital transformation strategy in the wake of the COVID-19 pandemic. This growth surely seems like a golden opportunity for managed service providers (MSPs), […]
Become a modern cloud provider: 7-level framework for change
Originally presented at Accelerate 2020 by Neural Impact The economic aftershocks of COVID-19 will be felt for years. Most businesses have spent the pandemic struggling through depressed markets. A fortunate few sectors saw near-term gains. But one thing every business had in common this past year was the need to make major, rapid changes […]
Drive MSP growth: Identify, develop, execute!
This material was originally presented at Accelerate 2020 by Neural Impact Survive or thrive? IT providers are always on the lookout for a competitive edge, and it’s no different for managed services. But it can be tough to know where to start, not to mention wrap your head around the complex process. While the […]
