As a comprehensive suite of business productivity and collaboration apps, G Suite is a valuable tool for businesses of all sizes. The numbers speak for themselves: Google entered 2019 with 5 million business users paying for G Suite—a 25% increase from 2017.

Notable G Suite customers include Nielsen, Colgate-Palmolive, and Broadcom, to name just a few. So why should you join the millions of other businesses that are already using G Suite?

G Suite for Business: Say Hello to Productivity

 

G Suite was released 12 years ago originally under the name Google Apps for Your Domain. There’s still the misconception circulating that G Suite was designed only for ordinary users, not businesses. While it’s true that the individual apps in G Suite have long been accessible to all users, G Suite has gone beyond just providing popular software as a part of its toolset. G Suite allows you to leverage leading business productivity and collaboration software, as well as specially designed features that address the common problems faced by businesses such as yours.

Let’s take a look at the business productivity and collaboration applications included in G Suite and how they can benefit your business.

Enhanced Communication Through Gmail

 

Towards the end of 2018, Gmail had a global user base of 1.5 billion users, including employees from businesses around the world who use Gmail as their primary work email.

With the G Suite plan, businesses can enjoy an extended storage space of 30 GB. This can be upgraded to virtually no limit if you choose to opt for the G Suite for Business paid plan.

With that said, arguably the most important feature of Gmail for businesses is the introduction of custom email domains. Essentially, this means that you and your employees no longer have to use name.company@gmail.com. Instead, you can add a touch of professionalism by opting for a corporate email domain such as name@company.com.

That’s not all, though—G Suite also offers unlimited Google Group email addresses, with priority email and call support around the clock.

If you’d like to extend the functionality of Gmail, you can easily do so with the G Suite Marketplace, which offers plenty of third-party add-ons. For example, some apps can let you know when your business emails are opened, send automated follow-ups, and help you boost your conversion rates.

Secure Backup with Google Drive

 

Google Drive is a crucial component of G Suite, allowing you to keep all of your data in a single cloud storage space.

With advanced file sharing and access options, Google Drive also enhances organization-wide collaboration between individuals and departments. Drive supports a number of file formats, so users don’t have to download additional software to view different files.

For businesses, G Suite Google Drive also provides usage and reporting insights on how users have been interacting with content placed on the Drive.

Depending on the plan you choose, your Google Drive can consist of 30 GB, 1 TB, or unlimited storage per user.

Everything You Need with Google Docs, Sheets and Slides

 

Google Docs, Google Sheets, and Google Slides are the backbone of any workplace and provide all the document processing, spreadsheet, and presentation features you need to get the job done.

Here’s what you’ll get with these three apps:

  • Real-time editing and collaboration.
  • Automatic modification tracking.
  • A record of all changes made to a file.
  • Built-in support for commenting, tracking changes, and much more.

Users can easily leave comments, suggest edits, and even save organization-specific templates for future use. You can even import Word documents, Excel spreadsheets, and PowerPoint slides with ease.

As of February 2018, users can even collaborate and comment on Microsoft Office files without having to convert to Google’s format.

The best part is that Google Docs and Spreadsheets that are created directly in G Suite don’t contribute to your storage limit—so feel free to make as many as you need.

Stay Organized with Google Calendar

 

Online calendars help you meet deadlines, manage schedules, and delegate tasks to team members. What would you do without one?

Google Calendar, G Suite’s online calendar, was launched in 2006. Over time, it’s grown to help businesses enjoy smarter scheduling. For example, Google Calendar lets employees see when their coworkers are free to minimize scheduling conflicts and reduce back-and-forth communication.

There are also dedicated calendars for groups and meeting rooms, as well as public calendars for third-party communication so that customers can view company events.

To make your life much simpler, Google Calendars can be easily migrated to other platforms, such as Outlook or Exchange.

Keep in Touch with Hangouts

 

When they’re not discussing matters in person, employees need to stay in touch virtually through chat rooms and instant messaging to reduce wasted time. For that, you have Google Hangouts.

Google Hangouts is the G Suite communication and messaging tool; it was originally launched as Google Talk in 2006. Hangout supports text, voice, and video to increase communication and engagement. In fact, one of the best things about Hangout is the groups feature, which can be used to add up to 25 participants at a time.

Many of the G Suite apps integrate well with one another, and Google Hangouts is no exception—you can easily add upcoming events to your Google Calendar, launch a Hangouts session from Gmail with one of your contacts, and much more.

Other features include screen sharing for participants, public livestreams that are automatically saved to YouTube, and customized controls for administrators.

Create Your Own Website with Google Sites

 

In a time when the growth of eCommerce has reached a record high, it’s astonishing that 60% of small businesses still don’t have a website, mainly because they lack the coding expertise required to make one (or the funds to pay someone else to do it).

Developed in 2006, Google Sites is an intuitive website builder designed to help you create websites quickly. This means that businesses can create websites with almost no coding knowledge and without the need to hire a web developer.

Google Sites automatically generates an initial website, pre-populated with your business’s name, location, hours, contact information, posts, catalog, and photos.

The initial website is based on a template, so you can customize the entire website—themes, photos, text, and practically everything in between.

Businesses can even use multiple templates available for different website pages. For instance, you can use pre-made templates to create different landing pages that you can later A/B test.

What’s Not to Love about Business Productivity and Collaboration?

 

Despite the fractional surge in the pricing of G Suite at the start of 2019, the suite continues to remain a necessary investment for all businesses. And as cloud adoption continues to rise, G Suite allows businesses to leverage a cloud-based software suite that’s designed to promote overall productivity.

Written by Mathieu Pipe-Rondeau Marketing Communications Specialist @ SherWeb