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‘Business Apps’ is a term we use often here at Sherweb. But what do you tell your clients when they ask you what it means exactly? After all, aren’t all products, solutions and applications we offer primarily aimed at businesses?

In the app-centric world we’re living in, we see how the name can be confusing. But it’s a name that stuck. Turns out, ‘tools we include in our portfolio that can help both Sherweb partners and their clients carry out key functions, whether for marketing, operations or education’ is a bit of a mouthful. It would, however, be the closest definition.

It’s probably best to illustrate with examples. There are different types of Business Apps, and while they all serve the same purpose—to simplify your life—they do different a range of things. Let’s have a look at some of the most popular ones.

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Dynamics 365

More than your regular customer relationship management tool, Dynamics 365 is a cloud-based business applications platform that combines elements of customer relationship management (CRM) and enterprise resource planning (ERP), along with productivity applications and AI.

Think about Dynamics 365 as a complete IT ecosystem with all the tools your clients need to cover every aspect of their business. There are currently ten apps in the Dynamics 365 roadmap ↗ (Sales, Customer Service, Customer Data Platform, Marketing, Commerce, Supply Chain, Human Resources, Business Central, Finance and Project Management), but Microsoft keeps adding and updating modules over time. Find out why your clients will love it.



A CRM tool such as Nimble unifies your customer information, calendars, inboxes and office apps into one, easy-to-access relationship manager. Nimble is even capable of providing two-way synchronization, working back within your existing Microsoft 365 workflows and empowering teams to engage more effectively, everywhere they work.

That means an up-to-date, centralized access client base; client-based data that is easily integrated with a number of third-party web services (emails, calendars, documents, etc.,); analytical tools to measure the outcomes of business team’s efforts; and the ability to precisely identify problematic stages of interaction between company employees and their clients to improve the quality of service. There’s more to Nimble than meets the eye!



QuickHelp is a highly customizable learning platform designed to give users the exact information they need in short videos or interactive training modules. It’s easy to adapt to individual clients and even each of their individual users. QuickHelp can also deliver a personalized learning portal tailored to each user’s specific needs regarding new cloud platforms.

QuickHelp helps clients drive active use of their new Microsoft cloud products. It slots neatly into change management processes to guide user behavior in organizations of any size. For example, you can use it to steer users towards a single new platform to reduce redundant applications. Or you can encourage the adoption of mobile app usage that will make users more productive during travel time or other from other remote locations. More details can be found here.



Email signature management is one of those solutions you tend to forget about, until you need it, like, right now. Letsignit gives your customer a centralized management console for all their business email signatures, making sure they’re harmonious across all of the customer’s employees. Letsignit can also serve as a marketing tool by letting users add banners for custom marketing campaigns.

The best part? Offering Letsignit provides added value for your clients and creates opportunities to increase your monthly recurring revenue (MRR)—music to any MSP’s ears! Dive deeper here.


Why you should care about Business Apps

Business Apps provide real, tangible value for clients. Something tells us they might appreciate that! Which is exactly why MSPs should include business apps in their portfolios. Business Apps also accomplish the following:

  • they simplify your client’s operations
  • they make it easy to obtain information that’s otherwise time-consuming to visualize, i.e. customer data
  • they provide valuable insights that are difficult to get anywhere else


How to know which apps are worth it

Good news! We’ve done the homework for you. Of course, in your own quest for the best solutions you can read, watch, research, compare, contrast and repeat; or you can lean on knowledgeable experts with a proven track record. Not to brag, but that would be us.

Join the Sherweb partner network ↗ for access to the best business apps for your organization. For more information about how Sherweb can help take your business further, check out our Partner Guide.

Written by The Sherweb Team Collaborators @ Sherweb