Nowadays, companies are increasingly using cloud technologies to collaborate more effectively and productively. And when it comes to collaboration and productivity apps, there’s arguably no competing with G Suite.

As of 2019, more than 5 million paying businesses are using G Suite, “from small businesses doing big things to big companies like Verizon, Colgate-Palmolive, and Keller Williams,” according to David Thacker, G Suite’s Vice President of Product Management.

It didn’t take Google long to win over major industries and expand its user base: from startups like MobileOne or TrueCar to high-profile clients like Airbnb, Uber, Netflix, Spotify, Whirlpool, or even the U.S. Army, many organizations and companies are using G Suite to do great things.

And we’re not surprised at all.

By letting users manage all their projects and tasks from one place, G Suite simplifies how businesses work and makes team collaboration effortless. G Suite users work faster, smarter, and more collaboratively.

In this post, we’ll learn how buying G Suite from a reseller gives you more time to focus on running your cloud business. We’ve put together the ultimate guide to reselling G Suite to maximize the profitability of your business.

Learn how you can help your customers run their business better with G Suite

How to Increase Your Profitability by Reselling G Suite

Google relies on partners to market and sell G Suite apps. However, Google doesn’t mess around with its Partner Program—you need to put in hard work (and comply with its requirements) to maintain your partner status.

For starters, you have to sell 100 G Suite licenses, pass a business credit check, and pass an anti-bribery due diligence evaluation. The application process alone can take a few weeks to complete.

From a business standpoint, these are all reasonable requirements. But what if we tell you that there are easier and faster ways to offer G Suite to your customers and close more deals?

Why You Should Resell G Suite

It makes sense to resell G Suite if you want to save time and money and get the most out of your business. There are several benefits to reselling:

  • Google offers a profitable, recurring revenue stream for its G Suite resellers.
  • You get to focus on delivering value-added cloud services—your users get much more than a G Suite subscription.
  • You’re given the flexibility to scale your business.
  • You’re able to meet changing customer needs.
  • You get to skip the partner program hassle.
  • You can add a personal touch to your offering (that Google doesn’t provide).

There’s another angle to it: Becoming a G Suite reseller is a brilliant idea because you get to leverage Google’s brand authority—currently considered the world’s second most valuable.

“While Google trails Apple in brand value, the tech giant’s reach and impact on society are unrivaled. With little resistance from regulators, Google has over the years approached monopoly status in multiple markets,” wrote Thomas C. Frohlich and Michael B. Sauter in an article from USA Today.

Brands like Google don’t simply change with time—they evolve. Once you join the reseller program, you’ll be placing a Google logo beside your services, which will boost your credibility and build trust among your customers.

Why Your Clients Will Love G Suite

Instead of rolling out G Suite on their own, users can enjoy the ease of signing up with a reseller who will handle the whole process for them. Your customers will have their G Suite migration handled by an expert. Plus, resellers provide training to users who are unfamiliar with G Suite.

There’s obviously a learning curve here. You need to listen to your customers’ needs and do your best to manage their expectations. The service and support you offer them can strengthen your relationship and keep them loyal to your brand.

In a nutshell: Reselling G Suite is a win-win proposition.

Google needs seasoned resellers to sustain its market penetration while you need exposure, stable revenue, and strong relationships with your customers.

So think about it this way: If you don’t sell it to your customers, someone else will.

Being successful in a market where competition is fierce requires skill and expertise. It’s time to call in the pros.

Why Resell G Suite with SherWeb?

More than 40,000 businesses through a network of 5,000 partners in over 100 countries trust us for our cloud services. As a proud Google Premier Partner, SherWeb is your one-stop-shop for a full range of IT cloud solutions.

SherWeb makes reselling G Suite as easy as possible.

By switching your G Suite to SherWeb, you won’t have to spend money and waste time trying to reach Google’s requirements. You won’t need to train your staff to get the certifications, or chase new customers desperately to get enough licenses so you can meet your quota.

Instead of wasting time and money, you’ll get to focus on your core business and let SherWeb take care of all of this for you.

Here’s a full list with the benefits of reselling G Suite with SherWeb:

  1. International Play

We’re offering G Suite globally through our partner program. Reselling G Suite with SherWeb opens up new opportunities for resellers—from targeting a fresh segment of customers to generating new revenue streams.

  1. Migration You Can Trust

At SherWeb, we’ve migrated more than 50,000 organizations; our expert team walks you through this quick and easy step with no downtime, data loss, or extra costs.

We’ve built a tool to quickly transfer your customers and link them to your SherWeb partner portal account. Our team will provide the procedure to set up the transfer token of your customers and assist you during this speedy process. The transition is seamless for your customers and won’t impact them when they use their G Suite apps.

  1. Outstanding Support

Reselling with SherWeb means you get dedicated support for all your needs, which is more than what Google offers. You’ll have access to an entire team of experts who will help you with every step of your projects—from building a business strategy to developing a solid marketing campaign and handling your clients’ data migration.

When you offer your clients a higher level of service and support, you can solidify your relationship with them and build trust in your brand. You can then leverage this relationship to promote and sell them other services.

  1. No Minimum Seat Requirement

With SherWeb, we don’t ask you to sell a minimum number of customer licenses to apply. Simply set up your services and start selling in no time.

  1. Simple Licensing and Billing

Be in control of your customers with our one-stop-shop partner portal. Manage your customers, licenses, agreements, and product offerings all from one central location.

Let us handle all of the redundant admin tasks like billing, provisioning, and activations while you shift your entire focus to growing your business.

  1. Extensive Partner Network

Leverage SherWeb for growth with more than 5,000 other partners. Access tools, expertise, and resources to help you take your business to the next level.

FAQs: Reselling G-Suite

  1. What Apps Are Included in G Suite?
  • Gmail for Work: Customizable email and 30 GB of storage for each account.
  • Google Calendar: Organize schedules, view others’ calendars, set up meetings, send invitations, and publish shared calendars.
  • Google Docs, Sheets, Slides, Forms, and more: Create documents, spreadsheets, slideshows, or high-quality illustrations. Users can collaborate on these online and in real time.
  • Google Drive: Secure cloud-based storage for any business.
  • Google Hangouts: Video conferencing tool for up to 15 people. Users can share documents and screens in real tme.
  1. How Secure Are My Data and Communications with G Suite?

Google has ensured that G Suite meets the strictest security measures to protect your data.

In case you missed our post on G Suite Security, here’s a recap:

Your data will be so securely encrypted that not even the server operator would be able to retroactively decrypt HTTPS sessions. Plus, Google’s security engineers work around the clock to detect and respond to any threats that might occur. It’s like having your own elite security force.

It really doesn’t get any more secure than that.

  1. Why Should I be Reselling G Suite from SherWeb Instead of Google?

Good question. With SherWeb, the entire process is easier and more convenient. We make partnership hassle-free—you just sign up, connect your customers, and grow your business like a champ.

Not convinced yet? Below is a comparison of what it means to buy G Suite from Google vs. SherWeb:

Reselling G Suite with SherWeb

  1. What Are Your Partnership Models and Pricing?

With SherWeb, you can choose the Partner Program that’s right for your business. We have three different partnership options; depending on the model you choose, we offer various discounts and levels of support.

If you are a reseller with Google Partner status, we will match the current discount Google offers. You will be under our White-label model, which means we are there to support you when you need it, but we are invisible to your customers.

If you want us to be more directly involved with your customers, we recommend our Co-branded model, which comes with the mailbox migration to your future customers for free.

With the Advisor model, we take care of the entire customer relationship and handle mailbox migration, support, and billing. Our expert team will handle everything while you sit back, relax, and watch your business grow.

  1. What If My Clients Are Already Using G Suite Direct Through Google?

We can help you with transferring your clients’ G Suite accounts on your behalf for free. This means they’ll get full SherWeb support instead of the limited support that Google offers. Make the migration process easy for your clients, and they simply won’t be able to resist your offer.

Ready to Close More G Suite Deals?

SherWeb has got you covered. Reselling G Suite has never been easier—all you have to do is choose your partnership model and enjoy the benefits of having our entire team by your side. Contact us today to learn more about how we can help you grow your business

Written by Mathieu Pipe-Rondeau Marketing Communications Specialist @ SherWeb

Mathieu is responsible for SherWeb’s blog content and organic social media. Highly conscious of branding and related communications, he’s constantly on the lookout for new and better ways to showcase SherWeb to the world. Mathieu has ten years of communications and marketing experience, including expertise in knowledge management, process creation and improvement, technical writing and content strategy. When he’s not producing engaging content, Mathieu enjoys cooking, singing and skateboarding with his son.