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Companies are increasingly using cloud technologies to collaborate more effectively and productively. And when it comes to collaboration and productivity apps, there’s arguably no competing with Google Workspace.

ICYMI: G Suite is now known as Google Workspace

“10 years ago, when many of our products were first developed, they were created as individual apps that solved distinct challenges. Over time, our products have become more integrated, so much so that the lines between our apps have started to disappear. The new Google Workspace brand reflects this more connected, helpful, and flexible experience,” says Javier Soltero, VP and GM of Google Workspace.

It didn’t take Google long to win over major industries and expand its user base. From startups like MobileOne or TrueCar to high-profile clients like Airbnb, Uber, Netflix, Spotify, Whirlpool or even the U.S. Army, many organizations and companies have been using Google Workspace to do great things—and we’re not surprised at all.

By letting users manage all their projects and tasks from one place, Google Workspace simplifies how businesses work and makes team collaboration effortless. Google Workspace users work faster, smarter and more collaboratively.

When it comes to offering IT solutions for clients, provisioning Google Workspace through a partner—as opposed to working with Google directly—gives you more time to focus on running your cloud business, instead of meeting hefty requirements. To show you what we mean, we’ve put together a comprehensive guide for reselling Google Workspace to help maximize your profitability.

How to increase your profitability by reselling Google Workspace

Google relies on partners to market and sell Google Workspace apps. However, Google doesn’t mess around with its partner program—you need to put in hard work and comply with a variety of requirements to maintain your partner status.

For starters, if you want to resell Google Cloud products, at the very minimum your business needs at least four distinct credentials and an annual business plan approved by Google. Higher partner tiers have minimum billing requirements tacked on, as well as additional credentials and certifications.

From a business standpoint, these are all reasonable requirements. But there are definitely easier and faster ways to offer Google Workspace to your customers.

Why you should resell Google Workspace

It makes sense to resell Google Workspace if you want to get the most out of your cloud business. Benefits of reselling include:

  • Additional recurring revenue streams for your reseller business
  • Delivering value-added cloud services for your partners, offering them much more than just a Google Workspace subscription
  • Flexibility to scale your business
  • Ability to meet changing customer needs

Another angle to consider: becoming a Google Workspace reseller is a brilliant idea because you get to leverage Google’s brand authority, which is undoubtedly one of the world’s most valuable.

Brands like Google don’t simply change with time—they evolve. Once you join Google’s reseller program—whether directly or via a third-party partner—you get to place a Google logo beside your services, boosting your credibility and creating opportunities to build trust with customers.

Why your clients will love Google Workspace

Instead of rolling out Google Workspace on their own, users can enjoy the ease of working with a reseller who handles the whole process for them. Your customers will have their Google Workspace migration handled by an expert, and can also access training for users who are unfamiliar with Google’s stack of tools.

There’s obviously a learning curve here. You need to listen to your customers’ needs and do your best to manage their expectations. The service and support you offer them can strengthen relationships and keep clients loyal to your brand, making it imperative to ensure that your offering stays in alignment with their individual requirements.

In a nutshell: reselling Google Workspace is a win-win proposition

Google needs seasoned resellers to sustain its market penetration, while IT providers need exposure, stable revenue and strong relationships with customers to grow their businesses. Think about it this way: if you sell Google Cloud products to your customers, someone else will.

However, finding success in an increasingly crowded and competitive market requires skill and expertise. This is where leveraging a value-added cloud solutions provider to become an indirect Google reseller comes in handy.

Why reselling Google Workspace with Sherweb is a great option

As a proud Google Premier Partner and award-winning cloud provider, Sherweb is your one-stop-shop for a full range of IT solutions and services.

We make reselling Google Workspace as easy as possible for you! By switching your Google Workspace licenses to Sherweb, you can reduce time and money spent trying to comply with Google’s many requirements requirements. You won’t need to train your staff to get additional certifications, or chase new customers in order to secure enough licenses to meet a quota. Instead, you’ll be able to focus on your core business while Sherweb handles the gritty details.

Additional benefits of reselling Google Workspace with Sherweb include simplified billing, dedicated support and access to our team of cloud experts, among others.

Migration you can trust

Sherweb has successfully migrated more than 50,000 organizations! Our expert team walks you through the process with no downtime, data loss or extra costs, ensuring as limited impact on your customers as possible.

Outstanding support

Reselling with Sherweb means you get dedicated support for all your needs, which is more than what Google offers. You’ll have access to an entire team of experts who will help you with every step of your projects—from building a business strategy to developing a solid marketing campaign to handling clients’ data migration.

When you offer your clients a higher level of service and support, you can solidify your relationship with them and build trust in your brand. You can then leverage this relationship to promote and sell other services.

No minimum seat requirements

Sherweb partners aren’t required to generate a certain amount of revenue or sell a minimum number of licenses. Simply set up your services and start selling!

Simple licensing and billing

Stay in control of your customers with our one-stop-shop partner portal. Manage your customers, licenses, agreements and product offerings all from one central location. We handle redundant admin tasks like billing, provisioning and activations, freeing up more time for you to focus to growing your business.

Access to an extensive partner network

On top of tools, expertise and resources to help you take your business to the next level, Sherweb’s partner program also provides access to an extended network of thousands of other IT professionals that can help with custom projects, consulting and more.

Want to learn more about Sherweb? Read our partner guide


FAQs about reselling Google Workspace

What apps are included in Google Workspace?

  • Gmail: Customizable email and 30 GB of storage for each account.
  • Google Calendar: Organize schedules, view others’ calendars, set up meetings, send invitations, and publish shared calendars.
  • Google Docs, Sheets, Slides, Forms and more: Create documents, spreadsheets, slideshows, or high-quality illustrations. Users can collaborate on these online and in real time.
  • Google Drive: Secure cloud-based storage for any business.
  • Google Meet: Video conferencing and collaboration for up to 100 participants.

How secure are my data and communications with Google Workspace?

Google has ensured that Google Workspace meets the strictest security measures to protect your data.

Why should I be reselling Google Workspace with Sherweb instead of directly through Google?

With Sherweb, the entire process is easier and more convenient. We make partnership hassle-free—you just sign up, connect your customers and grow your business. Sherweb partners also get to leverage added-value benefits such as tailored support and business consulting.

What are your partnership models and pricing?

Sherweb has three different partnership options. Depending on the model you choose, we offer various discounts, extra benefits and levels of support.

If you’re currently an indirect reseller with Google and want to keep your offering as is, you’d probably best fit our White-label model, which means we’re there to support you when you need it, but are otherwise invisible to your customers. If you want us to be more involved with your clients and leverage Sherweb’s brand alongside your own, we recommend our Co-branded model. With our Advisor model, we take care of the entire customer relationship and handle mailbox migration, support and billing. Our expert team handles everything while you sit back, relax and watch your business grow.

What if my clients are already using Google Workspace directly from Google?

We can help you transfer clients’ Google Workspace accounts on your behalf. This means they’ll get full Sherweb support, instead of the limited support that Google offers. Make the migration process easy for your clients, and they simply won’t be able to resist your offer.

Ready to close more Google Workspace deals?

Reselling Google Workspace is easier with the right partner. All you have to do is choose your partnership model, then reap the rewards of an expert team of cloud architects by your side. Sign up today to get started.

Written by The Sherweb Team Collaborators @ Sherweb